Department of Occupational Health and Safety (Turkish)

MTOI 230 | Course Introduction and Application Information

Course Name

Consumer Behavior

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
MTOI 230	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	Turkish
Course Type	Elective
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Group Work Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Edit HABİF
Assistant(s)	-

Course Objectives

The aim of this course is to gain an understanding regarding to the concepts and theories of consumer behavior. The aim is to inform students about main internal and external factors affecting the consumer buying behaviour and decisions.

Learning Outcomes

#	Content	PC Sub	* Contribution Level
#	Content	PC Sub	1	2	3	4	5
1	Will be able to explain the relationship between marketing and consumer behavior.
2	Will be able to explain the consumer decision process.
3	Will be able to discuss the impact of digital revolution on consumer decision making process and consumer behavior.
4	Will be able to evaluate marketing tasks and the basic functions
5	Will be able to offer solutions to problems that companies face with.

Course Description

The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation	Learning Outcome
1	Introduction to the course	Lecture Notes
2	Introduction to consumer behavior
3	Consumer behavior theory
4	Consumer Psychology: Perception	Koç, E. (2012). Algılama. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
5	Consumer Psychology: Learning & Memory	Koç, E. (2012). Öğrenme ve hafıza. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
6	Consumer Psychology: Motivation & Involvement	Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
7	Consumer Psychology: Attitudes	Koç, E. (2012). Tutumlar. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
8	Midterm Exam
9	Consumer Psychology: Self and Personality	Koç, E. (2012). Benlik ve kişilik. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
10	Values, lifestyles and culture	Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.
11	Consumer Sociology: Reference Groups, Family & Gender	Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.
12	Consumer purchase decision process	Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
13	Integrated Marketing Communications
14	Student presentations
15	Student presentations
16	Final Exam

Course Notes/Textbooks	Koç, E. (2012). Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
Suggested Readings/Materials	Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.

EVALUATION SYSTEM

Semester Activities	Number	Weighting	LO 1	LO 2	LO 3	LO 4	LO 5
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	15	3	45
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	15	15
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	22	22
		Total	150

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To have information about the concepts, methods and tools that constitute the basis of occupational health and safety.		-	-	-	-	-
2	To be able to follow, interpret and apply legal regulations on occupational health and safety.		-	-	-	-	-
3	To have knowledge about the dangers of chemicals and to make risk assessment.		-	-	-	-	-
4	To be able to identify the hazards and risks in mining operations.		-	-	-	-	-
5	To have knowledge about machines, equipment and protectors.		-	-	-	-	-
6	To be able to organize fire fighting process as a knowledge of fire protection.		-	-	-	-	-
7	To have knowledge about personal protectors and equipments.		-	-	-	-	-
8	To have the consciousness of professional and ethical responsibility and has the basic legal concepts required by the profession.		-	-	-	-	-
9	To have information about occupational accidents and occupational diseases, to identify, record and report hazards and risks in the workplace.,		-	-	-	-	-
10	To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2.		-	-	-	-	-
11	To be able to organize occupational health and safety trainings by doing business planning and organization.		-	-	-	-	-
12	To be able to work effectively in individual and multi-disciplinary teams and to be able to use them in working environment.		-	-	-	-	-
13	To be able to direct his/her education to a further level of education.		-	-	-	-	-