| Course Name |
Consumer Behavior
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MTOI 230
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to gain an understanding regarding to the concepts and theories of consumer behavior. The aim is to inform students about main internal and external factors affecting the consumer buying behaviour and decisions. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation | Learning Outcome |
| 1 | Introduction to the course | Lecture Notes | |
| 2 | Introduction to consumer behavior | ||
| 3 | Consumer behavior theory | ||
| 4 | Consumer Psychology: Perception | Koç, E. (2012). Algılama. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 5 | Consumer Psychology: Learning & Memory | Koç, E. (2012). Öğrenme ve hafıza. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 6 | Consumer Psychology: Motivation & Involvement | Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 7 | Consumer Psychology: Attitudes | Koç, E. (2012). Tutumlar. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 8 | Midterm Exam | ||
| 9 | Consumer Psychology: Self and Personality | Koç, E. (2012). Benlik ve kişilik. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 10 | Values, lifestyles and culture | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. | |
| 11 | Consumer Sociology: Reference Groups, Family & Gender | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. | |
| 12 | Consumer purchase decision process | Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. | |
| 13 | Integrated Marketing Communications | ||
| 14 | Student presentations | ||
| 15 | Student presentations | ||
| 16 | Final Exam |
| Course Notes/Textbooks | Koç, E. (2012). Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
| Suggested Readings/Materials | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
15
|
3
|
45
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
15
|
15
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
22
|
22
|
| Total |
150
|
|
#
|
PC Sub | Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To have information about the concepts, methods and tools that constitute the basis of occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to follow, interpret and apply legal regulations on occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have knowledge about the dangers of chemicals and to make risk assessment. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to identify the hazards and risks in mining operations. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To have knowledge about machines, equipment and protectors. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to organize fire fighting process as a knowledge of fire protection. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To have knowledge about personal protectors and equipments. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To have the consciousness of professional and ethical responsibility and has the basic legal concepts required by the profession. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To have information about occupational accidents and occupational diseases, to identify, record and report hazards and risks in the workplace., |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to organize occupational health and safety trainings by doing business planning and organization. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to work effectively in individual and multi-disciplinary teams and to be able to use them in working environment. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to direct his/her education to a further level of education. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Arda Sarıtaş, a graduate of Izmir University of Economics (IUE) Vocational School, Occupational Health and Safety Program, climbed the career ...
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As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
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