ALL NEWS

Sıla Aktaş, Social Media Manager at RE/MAX, was a guest speaker in the RTV 234 Social Media course, where she shared current developments in digital marketing along with her professional experience with our students. Within the scope of the session, a wide range of topics were covered, from the fundamental dynamics of digital marketing to social media strategies, content creation, and target audience analysis. Aktaş presented concrete examples of how digital communication is structured, particularly in the real estate sector, demonstrating how theoretical knowledge is applied in practice. Through real campaign cases, she emphasized that successful social media management goes beyond simply sharing content; it requires effective data analysis, precise targeting, and a strong understanding of platform dynamics.

Students had the opportunity to gain insight into real-world practices while also learning about career opportunities in the field of digital marketing. In the final part of the session, a Q&A segment allowed students to directly engage with a sector professional and ask their questions. This interactive component not only increased student participation but also enhanced the overall learning experience. Such events, which bring together academia and industry, once again highlighted their significant contribution to students’ professional development.

The archaeological surveys and excavations at the Ancient City of Phoenix, located in the Marmaris district of Muğla and regarded as one of the world's most valuable cultural heritages with a 2,600-year history, which has been the subject of surface surveys and excavation work for five years to document its archaeological remains, will now continue under the leadership of Izmir University of Economics (IUE). 

Gizem Savaş, a student at Izmir University of Economics (IUE), has secured first place in the 23rd Jazz Poster Competition, organized by the Izmir Foundation for Culture, Arts, and Education (IKSEV), with 552 entries from across Turkey. 

Dr. Kenan Demirel, a faculty member of the Foreign Trade Program, paid a visiting scholar visit to St. Pölten University of Applied Sciences in Austria. During the three-day academic visit, Dr. Demirel delivered hands-on courses in the field of digital marketing and participated in workshop activities.

Throughout the visit, key topics such as digital marketing strategies, new media dynamics, and current industry-based practices were addressed. The courses particularly focused on brand management on digital platforms, data-driven marketing approaches, and analyses based on contemporary industry cases. In the workshops, students had the opportunity to apply theoretical knowledge to practice through group work based on real-world industry cases. Within the scope of the academic program, Dr. Demirel engaged in academic exchange with scholars from different disciplines, including Prof. Dr. Helmut Kammerzelt and Fabian Bergner, during which potential opportunities for inter-university collaboration and prospective joint projects were discussed. This academic visit supported international experience sharing by providing up-to-date perspectives on digital marketing for both students and academics.

https://www.ustp.at/de/stories/news/digital-marketing-in-der-hotelbranche

As part of the “Apprentices Ask the Masters” event organized within the İzmir University of Economics Vocational School Foreign Trade Program, Kemal Kadirhan, co-founder of ROI Driven Digital Marketing Agency and a Lecturer, met with students as a guest speaker. During the event, Kadirhan shared his professional experience while discussing the role of digital marketing in foreign trade processes, performance-driven marketing strategies, and sector-based practices. His insights into ROI (Return on Investment)–focused approaches, data-driven decision-making, and the contribution of digital channels to export activities attracted significant interest from the students.

Throughout the event, students had the opportunity to directly ask questions about the industry, creating an interactive learning environment where academic knowledge and field experience converged. The event stood out for its practical perspective and proved to be an inspiring experience for students planning a career in foreign trade.

Izmir University of Economics (IUE) Vocational School organized the ‘Gameathon 5.0’ event to increase the interest of high school students in the rapidly developing gaming sector. 

The Tourism and Hotel Management Program of Izmir University of Economics (IUE) Vocational School participated in the International Tourism Trade Fair and Congress, which opened its doors for the 19th time this year, setting up a booth with the theme ‘Sustainable Tourism for the Future.’

Gökhan Beyaz, Managing Director of Avicoaching UK, met with our students and shared his sectoral experience. In the seminar, which attracted significant participation, Beyaz delivered an extensive presentation on globally changing workforce dynamics, career planning, personal development strategies, and international career opportunities.

During the event, Beyaz provided valuable insights to students particularly in the areas of aviation, cabin services, communication, management, and career development, emphasizing the key points young individuals should consider as they prepare for professional life. The question–answer session, where students addressed their inquiries, also received great interest.

In his talk, Beyaz discussed topics such as building a career abroad, interview techniques, personal branding, confidence building, and effective communication skills, while also introducing the range of services Avicoaching offers to students. At the end of the seminar, a plaque of appreciation was presented to Beyaz.