| Course Name |
Corporate Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
RTV 240
|
Fall/Spring
|
2
|
0
|
2
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkCase Study | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | It is intended to provide information about basic concepts of corporate communication and firms’ communication activities with their stakeholders such as employees, customers, shareholders, media. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Basic concepts of corporate communication, corporate communication activities performed for different purposes and for different stakeholders and basic principles to be considered in these activities are discussed. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation | Learning Outcome |
| 1 | Introduction to the course Introduction to Communication (concept, relationship and types) | Nafize Güngör, “İletişime Giriş”, Chapter 1 – İletişimin Anlamı, Kaynağı ve İşleyişi. 3rd edition, (Ankara, 2015), 19-138. | |
| 2 | Corporate Communication (concept, historical process and corporate structure), Strategic Corporate Communication (corporate values) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 13-25. | |
| 3 | Stakeholder Management (stakeholder analysis, organisational audit) | Bilçin Tak, “İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları ile İlişkilerinin Yönetimi”, 1st edition, (İstanbul, 2010), 9-22. | |
| 4 | Functions of Corporate Communication (media relations, investor relations, government relations, employee relations) | Elif Başak Sarıoğlu, “Y’leri Anla, Değiştirme - Kurumsal Hayatta Milenyum Kuşağı ve İletişim”, 1st edition, (İstanbul, 2018), 11-89. | |
| 5 | Corporate Culture (corporate identity, corporate citizenship, corporate ethics) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 544-563. Rob Goffee ve Gareth Jones, “Kurum Kültürü”, 1st edition, (Ankara, 2002), 13-169. | |
| 6 | Corporate Image and Reputation (corporate brand management, corporate marketing, corporate advertising, public relations and sponsorship) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 360-439. Gıyasettin Tayfur, “Reklamcılık”, 3rd edition, (Ankara, 2008), 205-218. | |
| 7 | Midterm Exam | ||
| 8 | Corporate Social Media (web 1.0, web 2.0, web 3.0 and interactive marketing) | Murat Kahraman, “Sosyal Medya 101 2.0”, Chapter 2 – Kurumsal Sosyal Medya Kullanımı, 3rd edition, (İstanbul, 2014), 51-80. Aybike Pelenk Özel ve Nuray Yılmaz Sert, “Dijital Halkla İlişkiler Kavram ve Araçları”, (İstanbul, 2015), 53-77. | |
| 9 | Internal and External Corporate Communication (marketing communication, financial communication and organisational communication) | Kenneth E. Clow ve Donald Baack, “Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi”, tn. R. Gülay Öztürk, 7th edition, (Ankara, 2016), 2-24. | |
| 10 | Corporate Communication Tools | A. Rıdvan Bülbül, “Halkla İlişkiler”, Chapter 16 – Yazılı, Basılı ve Kitlesel Araçlar, 2nd edition, (İstanbul, 2004), 191-206. Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkiler”, (İstanbul, 2006) | |
| 11 | Corporate Social Responsibility (corporate sustainability) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 42-45. | |
| 12 | Crisis Management (corporate crisis management and message strategy) | Salim Kadıbeşegül, “Kriz Geliyorum Der! – Kriz İletişimi ve Yönetimi”, 3rd edition, (İstanbul, 2008), 55-135. İrfan Erdoğan, “Halkla İlişkiler”, Chapter 10 – Kriz İletişimi ve Yönetimi, 2nd edition, (Ankara, 2008), 257-272. | |
| 13 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 14 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 15 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 16 | Final Exam |
| Course Notes/Textbooks | Banu Karsak, “Kurumsal İletişim”, 1. Baskı, Beta Yayımcılık, (İstanbul, 2016). |
| Suggested Readings/Materials | Alan T. Belasen, “The Theory and Practice of Corporate Communication – A Competing Values Perspective”. Goodman, Michael B. & Peter Hirsch, Corporate Communication: Strategic Adaptation for Global Practice. NY: Peter Lang Publishers, 2010. Goodman, Michael B. Work with Anyone Anywhere: A Guide to Global Business. San Francisco: Professional Publications, 2006. |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
30
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
16
|
16
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
16
|
16
|
| Final Exam |
1
|
24
|
24
|
| Total |
116
|
|
#
|
PC Sub | Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To have information about the concepts, methods and tools that constitute the basis of occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to follow, interpret and apply legal regulations on occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have knowledge about the dangers of chemicals and to make risk assessment. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to identify the hazards and risks in mining operations. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To have knowledge about machines, equipment and protectors. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to organize fire fighting process as a knowledge of fire protection. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To have knowledge about personal protectors and equipments. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To have the consciousness of professional and ethical responsibility and has the basic legal concepts required by the profession. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To have information about occupational accidents and occupational diseases, to identify, record and report hazards and risks in the workplace., |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to organize occupational health and safety trainings by doing business planning and organization. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to work effectively in individual and multi-disciplinary teams and to be able to use them in working environment. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to direct his/her education to a further level of education. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Arda Sarıtaş, a graduate of Izmir University of Economics (IUE) Vocational School, Occupational Health and Safety Program, climbed the career ...
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As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
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