| Course Name |
Corporate Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
RTV 240
|
Fall/Spring
|
2
|
0
|
2
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkCase Study | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | It is intended to provide information about basic concepts of corporate communication and firms’ communication activities with their stakeholders such as employees, customers, shareholders, media. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning Outcomes |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
| Course Description | Basic concepts of corporate communication, corporate communication activities performed for different purposes and for different stakeholders and basic principles to be considered in these activities are discussed. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation | Learning Outcome |
| 1 | Introduction to the course Introduction to Communication (concept, relationship and types) | Nafize Güngör, “İletişime Giriş”, Chapter 1 – İletişimin Anlamı, Kaynağı ve İşleyişi. 3rd edition, (Ankara, 2015), 19-138. | |
| 2 | Corporate Communication (concept, historical process and corporate structure), Strategic Corporate Communication (corporate values) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 13-25. | |
| 3 | Stakeholder Management (stakeholder analysis, organisational audit) | Bilçin Tak, “İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları ile İlişkilerinin Yönetimi”, 1st edition, (İstanbul, 2010), 9-22. | |
| 4 | Functions of Corporate Communication (media relations, investor relations, government relations, employee relations) | Elif Başak Sarıoğlu, “Y’leri Anla, Değiştirme - Kurumsal Hayatta Milenyum Kuşağı ve İletişim”, 1st edition, (İstanbul, 2018), 11-89. | |
| 5 | Corporate Culture (corporate identity, corporate citizenship, corporate ethics) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 544-563. Rob Goffee ve Gareth Jones, “Kurum Kültürü”, 1st edition, (Ankara, 2002), 13-169. | |
| 6 | Corporate Image and Reputation (corporate brand management, corporate marketing, corporate advertising, public relations and sponsorship) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 360-439. Gıyasettin Tayfur, “Reklamcılık”, 3rd edition, (Ankara, 2008), 205-218. | |
| 7 | Midterm Exam | ||
| 8 | Corporate Social Media (web 1.0, web 2.0, web 3.0 and interactive marketing) | Murat Kahraman, “Sosyal Medya 101 2.0”, Chapter 2 – Kurumsal Sosyal Medya Kullanımı, 3rd edition, (İstanbul, 2014), 51-80. Aybike Pelenk Özel ve Nuray Yılmaz Sert, “Dijital Halkla İlişkiler Kavram ve Araçları”, (İstanbul, 2015), 53-77. | |
| 9 | Internal and External Corporate Communication (marketing communication, financial communication and organisational communication) | Kenneth E. Clow ve Donald Baack, “Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi”, tn. R. Gülay Öztürk, 7th edition, (Ankara, 2016), 2-24. | |
| 10 | Corporate Communication Tools | A. Rıdvan Bülbül, “Halkla İlişkiler”, Chapter 16 – Yazılı, Basılı ve Kitlesel Araçlar, 2nd edition, (İstanbul, 2004), 191-206. Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkiler”, (İstanbul, 2006) | |
| 11 | Corporate Social Responsibility (corporate sustainability) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 42-45. | |
| 12 | Crisis Management (corporate crisis management and message strategy) | Salim Kadıbeşegül, “Kriz Geliyorum Der! – Kriz İletişimi ve Yönetimi”, 3rd edition, (İstanbul, 2008), 55-135. İrfan Erdoğan, “Halkla İlişkiler”, Chapter 10 – Kriz İletişimi ve Yönetimi, 2nd edition, (Ankara, 2008), 257-272. | |
| 13 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 14 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 15 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report | |
| 16 | Final Exam |
| Course Notes/Textbooks | Banu Karsak, “Kurumsal İletişim”, 1. Baskı, Beta Yayımcılık, (İstanbul, 2016). |
| Suggested Readings/Materials | Alan T. Belasen, “The Theory and Practice of Corporate Communication – A Competing Values Perspective”. Goodman, Michael B. & Peter Hirsch, Corporate Communication: Strategic Adaptation for Global Practice. NY: Peter Lang Publishers, 2010. Goodman, Michael B. Work with Anyone Anywhere: A Guide to Global Business. San Francisco: Professional Publications, 2006. |
| Semester Activities | Number | Weighting | LO 1 | LO 2 | LO 3 | LO 4 | LO 5 |
| Participation | |||||||
| Laboratory / Application | |||||||
| Field Work | |||||||
| Quizzes / Studio Critiques | |||||||
| Portfolio | |||||||
| Homework / Assignments | |||||||
| Presentation / Jury |
1
|
30
|
|||||
| Project | |||||||
| Seminar / Workshop | |||||||
| Oral Exams | |||||||
| Midterm |
1
|
30
|
|||||
| Final Exam |
1
|
40
|
|||||
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
16
|
16
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
16
|
16
|
| Final Exam |
1
|
24
|
24
|
| Total |
116
|
|
#
|
PC Sub | Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To have information about the concepts, methods and tools that constitute the basis of occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to follow, interpret and apply legal regulations on occupational health and safety. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have knowledge about the dangers of chemicals and to make risk assessment. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to identify the hazards and risks in mining operations. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To have knowledge about machines, equipment and protectors. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to organize fire fighting process as a knowledge of fire protection. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To have knowledge about personal protectors and equipments. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To have the consciousness of professional and ethical responsibility and has the basic legal concepts required by the profession. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To have information about occupational accidents and occupational diseases, to identify, record and report hazards and risks in the workplace., |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to organize occupational health and safety trainings by doing business planning and organization. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to work effectively in individual and multi-disciplinary teams and to be able to use them in working environment. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to direct his/her education to a further level of education. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Arda Sarıtaş, a graduate of Izmir University of Economics (IUE) Vocational School, Occupational Health and Safety Program, climbed the career ...
...
...
...
...
...
...
...
As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
More..Izmir University of Economics produces qualified knowledge and competent technologies.
More..Izmir University of Economics sees producing social benefit as its reason for existence.
More..
