| Course Name |
E-Trade
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ETR 101
|
Fall/Spring
|
2
|
2
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Lecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim is to get the student to make applications of electronic commerce. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course aims to teach planning of electronic commerce activities and trading on internet. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course and syllabus | |
| 2 | Introduction to e-commerce, definitions, scope and basic statistics | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 118-130. |
| 3 | Basic concepts and business models in e-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 118-130. |
| 4 | Technic Infrastructure, setup and preparation for E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 22-36. |
| 5 | Payment methods in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 51-80. |
| 6 | Human Resources in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 38-50. |
| 7 | Midterm exam | Özmen, Ş. (2013). E-ticaret: Ağ ekonomisinde yeni ticaret yolu. İstanbul: İstanbul Bilgi Üniversitesi Yayınları. ISBN 6053990888, pp. 163-206. |
| 8 | Operations Management and Logistics in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 9 | Digital Marketing Channels in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 156-161. |
| 10 | Effects of Social Media on E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 11 | Customer Relationship Management and Permission Marketing in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 12 | Sales and Services in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117. |
| 13 | Basic Concepts and Cases in E-Export | E-Başla: E-Ticaret ve E-İhracat Başlangıç Rehberi, Mustafa Erkayhan, 2021, ISBN: 9786057018328, sf. 175-207. |
| 14 | Project Presentations | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials | - |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
-
|
-
|
| Presentation / Jury |
-
|
-
|
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
16
|
3
|
48
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
-
|
-
|
0
|
| Presentation / Jury |
-
|
-
|
0
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
18
|
18
|
| Final Exam |
1
|
20
|
20
|
| Total |
150
|
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to have basic computer hardware and software knowledge. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
Explain web programming and network technologies and develop applications. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
Have written, verbal and non-verbal communication skills by doing team work. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
Do research, analyze and produce solutions for the problems encountered in the field. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to use basic programming languages related to the field. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to design and install a computer system that includes software, hardware, or both, meeting the basic needs of the field. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to interpret and follow current developments in the field of computer programming. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to carry professional and ethical responsibility and have awareness of professional ethics in their practices. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To have basic theoretical and practical knowledge about mathematics, computing and computer science. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to direct his/her education to a further level of education |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
Have knowledge about occupational safety, environmental awareness and quality standards. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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