VOCATIONAL SCHOOL

Department of Call Center Services (Turkish)

MCMH 206 | Course Introduction and Application Information

Course Name
Telephone Communication and Telesales
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCMH 206
Spring
1
2
2
3

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main aim of this course is to learn promotion and effective sales techniques on the phone which is the basis of the Call Center Sector.
Learning Outcomes The students who succeeded in this course;
  • Perform effective product promotion and sales on the phone,
  • Explain the importance of proper voice use and body language in communication on the phone,
  • Apply effective sales techniques,
  • Promote products to the customers,
  • Examine the mistakes made by telephone sales.
Course Description The main contents of this course are; effective telephone communication skills and tele-sales techniques

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Telephone Communication and Tele-Sales
2 Telephone Interview Techniques Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter- 1
3 Correct Voice Usage Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter- 1
4 The Importance of Body Language on the Phone Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter- 1
5 Connecting the Phone and Retaining Incoming Records Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 2
6 Promotion and Sales Process on the Phone Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 2
7 Promotion and Sales Process on the Phone Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 2
8 Midterm Exam Midterm Exam
9 One-to-one Product Presentation Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 4
10 Effective Product Presentation and Presentation Techniques Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 4
11 Collection and Sales Closure Techniques Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter -5
12 Collection and Sales Closure Techniques Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter -5
13 Sales Inaccuracies Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 7
14 Telephone Marketing and Contemporary Applications Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885 Chapter - 7
15 Review of the semester Course Notes
16 Final Exam Final Exam

 

Course Notes/Textbooks

Nilgün Serimoğlu, Etkili İletişim,Cinius Publications, İstanbul, 2013. ISBN 9786051276885

Suggested Readings/Materials

Course Notes

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
1
15
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
1
15
Oral Exams
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
1
16
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
1
16
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
6
6
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
10
10
Final Exam
1
10
10
    Total
58

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To able to learn the concepts, methods and tools of Call Center Services

X
2

To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management.

X
3

To be able to analyze and create strategy, cost, income and quality measures.

4

To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services.

X
5

To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision.

X
6

To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level.

7

To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation.

X
8

To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field.

X
9

To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously.

X
10

To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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