VOCATIONAL SCHOOL

Department of Call Center Services (Turkish)

MCMH 234 | Course Introduction and Application Information

Course Name
New Communication Technologies
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCMH 234
Fall/Spring
2
0
2
4

Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives The main aim of this course is; identification of new environments where new communication technologies bring communication and the changes that occur in the process of transition from traditional to new media both in theoretical differences and in technological infrastructure.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course will be able to;
  • Evaluate new opportunities about media and economy,
  • Explain the psychological and social reflections of social media,
  • List new communication tools,
  • Evaluate the change in recruitment processes of social media and human resources units,
  • Apply new media technologies and radio broadcasting.
Course Description The main content of this course is: Advancement and Development of Communication Technologies, New Media and Features, Internet and Web: Radio and Television Technologies: IPTV, Mobile TV, Mobile Communication Technologies and Applications, Virtual Worlds, e-publishing, Social Media and Marketing.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 The Importance and Development of Communication Technologies Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 1
2 New Media, New Economy and New Opportunities Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 2
3 Psychological and Social Reflections of Social Media Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 3
4 Psychological and Social Reflections of Social Media Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 3
5 Social Media as New Communication Tool and An Update on Social Networks Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 4
6 Social Media as New Communication Tool and An Update on Social Networks Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 4
7 Midterm Exam Midterm Exam
8 Change in Recruitment Processes of Social Media and Human Resources Units Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 5
9 Change in Recruitment Processes of Social Media and Human Resources Units Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 5
10 Opportunities it offers the Social Media Entrepreneurs Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 6
11 Opportunities it offers the Social Media Entrepreneurs Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 6
12 Social Media, Web Sites and E-Health Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 7
13 Social Media Marketing and Podcasting Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 8
14 New Media Technologies and Radio Broadcasting Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press, ISBN: 6055144357 Chapter 9
15 Review of the semester Course Notes
16 Final Exam Final Exam

 

Course Notes/Textbooks

Kuyucu, M., Karahisar, T., 2013. Yeni İletişim Teknolojileri ve Yeni Medya, 1. Press,

ISBN: 6055144357

Suggested Readings/Materials

Atabek, Ü., Tuncel, S.H., Kara, H., Karaduman M., Halıcı, N., 2003. Yeni İletişim Teknolojileri ve Medya, EPS İletişim Vakfı Publications. ISBN: 9789750148477

Çebi Bal, H., 2011, Bilgi ve İletişim Teknolojisi, Murathan Publisher, ISBN: 9786055451264

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
30
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
3
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
2
32
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
15
15
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
15
15
Final Exam
1
20
20
    Total
114

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To able to learn the concepts, methods and tools of Call Center Services

2

To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management.

3

To be able to analyze and create strategy, cost, income and quality measures.

4

To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services.

5

To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision.

6

To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level.

7

To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation.

8

To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field.

9

To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously.

10

To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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