VOCATIONAL SCHOOL
Department of Call Center Services (Turkish)
SOCIAL MEDIA
MCMH 236 | Course Introduction and Application Information
| Course Name |
Strategic Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCMH 236
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The main aim of this course is to enable students to monitor the business environment, to determine the problems by strategic decision making, to solve problems, to find strategic solutions to these problems, to understand the importance of strategic management and applications, to offer alternatives in strategic issues and to apply strategic management techniques. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The main contents of this course are; vision; mission; SWOT analysis; strategies, planning, organizing, monitoring the implementation of the strategies and evaluating the results for the implementation of the identified strategies. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to Strategic Management and Business Policy, Strategic Management Concept and Features | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp:20-30. |
| 2 | Relation to Similar Concepts of Strategy | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp.30-35. |
| 3 | Stages of Strategic Management Process (Strategic Management Model) | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 35-55. |
| 4 | General Environmental Analysis (SWOT) | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 55-90. |
| 5 | Immediate Environment Analysis (SWOT) | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp.90-115. |
| 6 | Environmental Facilities and Limitations (Business Analysis) | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 115-140. |
| 7 | Organizational Orientation (Purpose, Mission Concepts), Economic and Non-economic Goals / Strategic Utility and Portfolio Analysis Techniques | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 170-190. |
| 8 | Midterm Exam | Midterm Exam |
| 9 | Creating a Strategy - "Growth Strategies" | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 195-205. |
| 10 | Regression and Downsizing Strategies | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp.205-235. |
| 11 | Functional Strategies | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 235-295. |
| 12 | Strategy Execution, Strategy and Organization Structure | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp.295-335. |
| 13 | Strategy and Organizational Culture | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 335-355. |
| 14 | Strategy and Leadership | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 370-395. |
| 15 | Control of Strategy Implementation | İşletmelerde Stratejik Yönetim Kitabı, 5. Press, Beta Publisher, İstanbul, 2010. pp. 400-410. |
| 16 | Final Exam | Final Exam |
| Course Notes/Textbooks | Hayri Ülgen, S. Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Publishing, 2016. ISBN: 9786053337218 |
| Suggested Readings/Materials | Tahir Akgemci , H. Kürşat Güleş, İşletmelerde Stratejik Yönetim, Gazi Publishing, 2. Press, 2010. ISBN: 6055804251 Erol Eren, İşletmelerde Stratejik Yönetim ve İşletme Politikası, Der Publishing, 1997. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
30
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
1
|
16
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
10
|
10
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
1
|
15
|
15
|
| Total |
88
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To able to learn the concepts, methods and tools of Call Center Services |
|||||
| 2 | To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management. |
|||||
| 3 | To be able to analyze and create strategy, cost, income and quality measures. |
|||||
| 4 | To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services. |
|||||
| 5 | To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision. |
|||||
| 6 | To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level. |
|||||
| 7 | To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. |
|||||
| 8 | To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field. |
|||||
| 9 | To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. |
|||||
| 10 | To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
SOCIAL MEDIA