VOCATIONAL SCHOOL
Department of Call Center Services (Turkish)
SOCIAL MEDIA
MCMH 238 | Course Introduction and Application Information
| Course Name |
Personal Branding
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCMH 238
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to teach personal branding management and branding within the context of managing and analysing theoretical framework and practical applications. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Personal branding and brand management will be analyzed elaborately in this course. The process of personal branding and the influencing factors will be examined. Analyses and discussions will be held within the context of this course. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Meeting Stage and Introduction to the Course | No preparation is required |
| 2 | Person and Brand (psychological and marketing perspectives) | Giddens, A. & Sutton, P. W. (2014). Sosyoloji’de Temel Kavramlar, pp. 265-286. |
| 3 | Introduction to Personal Branding | Yaman, F. (2012). Toplumda Kişisel Marka Olmak: Türkiye'nin Kişisel Markaları. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 1(4), pp. 182-194. |
| 4 | Managerial Perspective of Personal Branding | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 27-36. |
| 5 | Personal Brand Value | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 42-65. |
| 6 | Personal Brand Equity | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 70-85. |
| 7 | Personal Brand Positioning | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 91-113. |
| 8 | Personal Brand Communication | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 124-148. |
| 9 | Midterm Exam | - |
| 10 | Personal Brand Management: Case Study "Celebrities" | Kelemci, G. & Köse, G.G. (2017). Ünlülerin Tüketici Temelli Marka Denkliğinin İncelenmesi: "Kıvanç Tatlıtuğ" Örneği. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 16 (1), pp. 793-814. |
| 11 | Personal Brand Management: Case Study "Youtubers" | Güler, M. (2018). Dijitalleşen Kapitalizmin Yeni Aktörleri: Youtuberlar. Intermedia International e-Journal, 5(9), pp. 146-177. |
| 12 | Personal Brand Management: Case Study "Influencers" | Yaylagül, Ş. (2017). Sosyal Medya Fenomenlerine Bağlanmışlığın Belirlenmesi: Yükseköğretim Öğrencileri Üzerine Bir Uygulama. Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 4(3), pp. 220-231. |
| 13 | Presentation Week | Subjects of presentations are announced to students by Lecturer two weeks beforehand |
| 14 | Presentation Week | Subjects of presentations are announced to students by Lecturer two weeks beforehand |
| 15 | Review of the semester | - |
| 16 | Final Exam | - |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application |
1
|
15
|
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
10
|
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
1
|
16
|
| Study Hours Out of Class |
16
|
1
|
16
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
0
|
|
| Presentation / Jury |
0
|
||
| Project |
1
|
25
|
25
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
0
|
||
| Total |
104
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To able to learn the concepts, methods and tools of Call Center Services |
|||||
| 2 | To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management. |
|||||
| 3 | To be able to analyze and create strategy, cost, income and quality measures. |
|||||
| 4 | To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services. |
|||||
| 5 | To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision. |
X | ||||
| 6 | To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level. |
|||||
| 7 | To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. |
X | ||||
| 8 | To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field. |
|||||
| 9 | To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. |
X | ||||
| 10 | To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
SOCIAL MEDIA