VOCATIONAL SCHOOL
Department of Call Center Services (Turkish)
SOCIAL MEDIA
MPAZ 214 | Course Introduction and Application Information
| Course Name |
Public Relations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MPAZ 214
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In this course, it is aimed to provide the students with the basic concepts, tools, method knowledge and crisis management skills about the relations with the people. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, the students will gain knowledge and skills about the use of communication tools and strategies related to public relations by working with definitions, basic concepts and historical examples related to public relations. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Public Relations as a Concept, Historical Development of Public Relations in the World and in Turkey | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 6-23. ISBN 6054392919. |
| 2 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 24-31. ISBN 6054392919. |
| 3 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 32-39. ISBN 6054392919. |
| 4 | Strategic Management of Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 40-51. ISBN 6054392919. |
| 5 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 52-56. ISBN 6054392919. |
| 6 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 56-70. ISBN 6054392919. |
| 7 | Midterm | |
| 8 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 71-76. ISBN 6054392919. |
| 9 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 78-83. ISBN 6054392919. |
| 10 | Public Relations for Marketing Purposes | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 85-91. ISBN 6054392919. |
| 11 | Strategic Practices at public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 92-98. ISBN 6054392919. |
| 12 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 100-123. ISBN 6054392919. |
| 13 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 124-147. ISBN 6054392919. |
| 14 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 6, pp 155-155. ISBN 6054392919. |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Halkla İlişkilere Giriş, Işık M., (2016), Eğitim Yayınevi, ISBN 6054392919. |
| Suggested Readings/Materials | Dijital Halkla İlişkiler: Kavram ve Araçları, Pelenk Özel A., Yılmaz Sert N., (2015), Derin Yayınları, ISBN 6054993444. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
35
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
14
|
14
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
12
|
12
|
| Final Exam |
1
|
18
|
18
|
| Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To able to learn the concepts, methods and tools of Call Center Services |
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| 2 | To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management. |
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| 3 | To be able to analyze and create strategy, cost, income and quality measures. |
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| 4 | To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services. |
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| 5 | To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision. |
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| 6 | To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level. |
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| 7 | To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. |
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| 8 | To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field. |
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| 9 | To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. |
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| 10 | To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
SOCIAL MEDIA