VOCATIONAL SCHOOL
Department of Call Center Services (Turkish)
SOCIAL MEDIA
RTV 240 | Course Introduction and Application Information
| Course Name |
Corporate Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
RTV 240
|
Fall/Spring
|
2
|
0
|
2
|
4
|
| Prerequisites |
None
|
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| Course Language |
Turkish
|
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| Course Type |
Elective
|
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| Course Level |
Short Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkCase Study | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | It is intended to provide information about basic concepts of corporate communication and firms’ communication activities with their stakeholders such as employees, customers, shareholders, media. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Basic concepts of corporate communication, corporate communication activities performed for different purposes and for different stakeholders and basic principles to be considered in these activities are discussed. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course Introduction to Communication (concept, relationship and types) | Nafize Güngör, “İletişime Giriş”, Chapter 1 – İletişimin Anlamı, Kaynağı ve İşleyişi. 3rd edition, (Ankara, 2015), 19-138. |
| 2 | Corporate Communication (concept, historical process and corporate structure), Strategic Corporate Communication (corporate values) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 13-25. |
| 3 | Stakeholder Management (stakeholder analysis, organisational audit) | Bilçin Tak, “İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları ile İlişkilerinin Yönetimi”, 1st edition, (İstanbul, 2010), 9-22. |
| 4 | Functions of Corporate Communication (media relations, investor relations, government relations, employee relations) | Elif Başak Sarıoğlu, “Y’leri Anla, Değiştirme - Kurumsal Hayatta Milenyum Kuşağı ve İletişim”, 1st edition, (İstanbul, 2018), 11-89. |
| 5 | Corporate Culture (corporate identity, corporate citizenship, corporate ethics) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 544-563. Rob Goffee ve Gareth Jones, “Kurum Kültürü”, 1st edition, (Ankara, 2002), 13-169. |
| 6 | Corporate Image and Reputation (corporate brand management, corporate marketing, corporate advertising, public relations and sponsorship) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 360-439. Gıyasettin Tayfur, “Reklamcılık”, 3rd edition, (Ankara, 2008), 205-218. |
| 7 | Midterm Exam | |
| 8 | Corporate Social Media (web 1.0, web 2.0, web 3.0 and interactive marketing) | Murat Kahraman, “Sosyal Medya 101 2.0”, Chapter 2 – Kurumsal Sosyal Medya Kullanımı, 3rd edition, (İstanbul, 2014), 51-80. Aybike Pelenk Özel ve Nuray Yılmaz Sert, “Dijital Halkla İlişkiler Kavram ve Araçları”, (İstanbul, 2015), 53-77. |
| 9 | Internal and External Corporate Communication (marketing communication, financial communication and organisational communication) | Kenneth E. Clow ve Donald Baack, “Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi”, tn. R. Gülay Öztürk, 7th edition, (Ankara, 2016), 2-24. |
| 10 | Corporate Communication Tools | A. Rıdvan Bülbül, “Halkla İlişkiler”, Chapter 16 – Yazılı, Basılı ve Kitlesel Araçlar, 2nd edition, (İstanbul, 2004), 191-206. Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkiler”, (İstanbul, 2006) |
| 11 | Corporate Social Responsibility (corporate sustainability) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 42-45. |
| 12 | Crisis Management (corporate crisis management and message strategy) | Salim Kadıbeşegül, “Kriz Geliyorum Der! – Kriz İletişimi ve Yönetimi”, 3rd edition, (İstanbul, 2008), 55-135. İrfan Erdoğan, “Halkla İlişkiler”, Chapter 10 – Kriz İletişimi ve Yönetimi, 2nd edition, (Ankara, 2008), 257-272. |
| 13 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report |
| 14 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Banu Karsak, “Kurumsal İletişim”, 1. Baskı, Beta Yayımcılık, (İstanbul, 2016). |
| Suggested Readings/Materials | Alan T. Belasen, “The Theory and Practice of Corporate Communication – A Competing Values Perspective”. Goodman, Michael B. & Peter Hirsch, Corporate Communication: Strategic Adaptation for Global Practice. NY: Peter Lang Publishers, 2010. Goodman, Michael B. Work with Anyone Anywhere: A Guide to Global Business. San Francisco: Professional Publications, 2006. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
30
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
16
|
16
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
16
|
16
|
| Final Exam |
1
|
24
|
24
|
| Total |
116
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To able to learn the concepts, methods and tools of Call Center Services |
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| 2 | To be able to interpret and evaluate data in the call center area using basic knowledge of sales techniques and customer relationship management. |
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| 3 | To be able to analyze and create strategy, cost, income and quality measures. |
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| 4 | To be able to critically evaluate the basic knowledge and skills acquired in the field of call center services. |
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| 5 | To be able to produce practical solutions to complex problems that are encountered and unpredicted in practice and ability to have make the right decision. |
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| 6 | To be able to follow the information in the field and communicate with colleagues as determined by the European Language Portfolio A2 level. |
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| 7 | To be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. |
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| 8 | To be able to use informatics and communication technologies with computer programs in a level that required by the Call Center Services field. |
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| 9 | To be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. |
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| 10 | To be able to work efficiently and effectively, learn how to be a team member, take responsibilities, be open minded, constructive, open to criticism and have self confidence |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
SOCIAL MEDIA