VOCATIONAL SCHOOL

Department of Marketing (Turkish)

Courses


IEU 110  Academic and Social Orientation

The course will help students recognize the skills needed for university life and their career goals. These skills include self-awareness, goal setting, time management, effective communication, mindfulness and analytical thinking. The course will also raise students’ awareness on problems such as addiction and bullying.


MPAZ 101  Principles of Marketing

This course consists of the definition of marketing, basic concepts on marketing, new trends in marketing, marketing environment, market segmentation and marketing mix strategies, sales management and personal sales.


MEKO 101  Microeconomics

The student will be able to express the basic concepts of economics, apply economic analysis methods and analyze the features of economic systems.


MMAT 113  Mathematics I

Learning of description of basic number concepts, instantiation of numbers, sets, inequalities, problems, equations, functions ve trigonometry


MISL 101  Business Administration I

This course aims to provide students the basic concepts, terminology and functions of businesses within the framework of developing world order and global economy.


ING 101  English I

This is a compulsory English course which provides basic language skills such as reading, writing, listening and speaking at the beginning level.


TRK 100  Turkish

Students will be taught how to use the written and verbal communication tools accurately and efficiently in this course. Various types of verbal and written statements will be examined through a critical point of view by doing exercises on understanding, telling, reading, and writing. Punctuation and spelling rules, which are basis of written statement, will be taught and accurate usage of these rules for efficient and strong expression will be provided. As for verbal statement, students will be taught how to use the body language, use accent and intonation elaborately, and use presentation techniques.


MPAZ 103  Sales Organization and Management

This course introduces students to basic concepts related to sales force and sales management, personal sales planning, organization of sales force, training, motivation and supervision


MTOI 230  Consumer Behavior

The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course.


MISL 102  Business Administration II

Business Administration II is a basic course that gives students the changing concepts of businesses, their functions in the developing world and the world economy. It is the continuation of Business Administration I and aims to teach the students the current changes in business functions.


ING 102  English II

This is a compulsory English course which provides basic language skills such as reading, writing, listening and speaking at the beginning level.


TRH 100  Principles of Atatürk and History of Revolution

This course provides a general information of the events from the end of the 19. century until the end of the Turkish War of Independence and the signing of the Treaty of Lausanne in 1923 and the following period until 1990’s.


MYST 104  Summer Training (4 weeks)

Internship, covers field experience at any work place. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.


MPAZ 201   Brand Management

Branding and related terminology, the strategies of branding, the visual and auditory elements of the brand, the global brand management and marketing topics will be taught.


MPAZ 203  Services Marketing

This course encompasses service marketing concept, elements, process, classification, communication in conjunction with quality of service. In addition, key concepts in relational marketing and internationalization which are prominent concepts for services marketing are also covered in the course.


HYHY 209  Customer Relations Management

CRM and the importance of behavior in flight and service disruptions, online and traditional customer behavior, the cost of customer complaints, problem solving and complaint management


DT 207  E-Trade Practices

This course aims to teach planning of electronic trade activities and trading on internet.


DT 209  Professional Development Activities I

A review of the usual areas related to the profession and make fieldwork to create awareness of the opportunities arising due to developments and chang


MPAZ 202  Marketing Communication

This course includes marketing communication concepts, integrated marketing communication concept, the reasons of the emergence of the concept, the components of the concept of marketing communication, advertising, public relations.


MPAZ 204  Marketing Research

This course encompasses the subjects such as the identification of problems in the field of Marketing, determination of the purpose of the marketing research, making literature review, generating hypotheses and making population and sample selection, data collection, data analysis and presenting research results, and reporting.


DT 206  Logistics and Retail Management

Student will learn about logistics and retailing management,including subjects as supply chain, outsourcing, pricing, product diversification and other marketing strategies.


MPAZ 206  Global Marketing

This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control.


DT 212  Professional Development Activities II

A review of the usual areas related to the profession and make fieldwork to create awareness of the opportunities arising due to developments and change.


MYST 204  Summer Training (4 weeks)

Internship, covers field experience at any work place. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.


Elective Courses


MPAZ 110  Presentation Techniques

Concepts of presentation and talk, verbal and nonverbal components of communication, the process of preparing an effective presentation/talk, the problems and solutions that may arise during the presentations and talks will be discussed.


MPAZ 112  Supply Chain Management

This course is consisted of supply chain activities and management issues. Introduction to physical distribution and logistics, logistics systems, order management and customer service, distribution centres and warehouses, logistics costs, third-party service and choice and improvement of supply, demand management, quick response, strategic alliances and performance measurements will be focused.


MPAZ 114  Social Psychology


MPAZ 210  Marketing Regulations

This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control.


MPAZ 212  Social Marketing

Course Content In this course, students will be acquainted with the implementation of social campaigns through mass media. Throughout the course, social marketing structure, processes and tools, and the behaviour of people and societies within the scope of social marketing will be examined with examples.


MPAZ 214  Public Relations

In this course, the students will gain knowledge and skills about the use of communication tools and strategies related to public relations by working with definitions, basic concepts and historical examples related to public relations.


MPAZ 216  Direct Marketing

This course consists of issues such as direct marketing concepts, the appropriate characteristics for a direct marketer, the advantages of direct marketing, direct marketing strategies, direct marketing tools and implementation.


MPAZ 220  Sociology of Consumption

This course is designed to make students familiar with sociological thinking through the discussions of consumption. Accordingly, the main sociological theories on consumption will be discussed to understand the relationship between consumption and society.


MPAZ 250  Introduction to Advertising

Basic concepts, terminology, theoretical framework, the necessities of advertising will be elaborately discussed together with practices and sector-based examples.


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35330 Balçova - İzmir / Turkey

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