The course will help students recognize the skills necessary for university life and personal development. These skills include self-awareness, goal setting, time management, effective communication, mindfulness, and analytical thinking. The course will also raise students' awareness of the habits essential for physical, mental, and spiritual health, as well as issues such as addiction and bullying.

This course consists of the definition of marketing, basic concepts on marketing, new trends in marketing, marketing environment, market segmentation and marketing mix strategies, sales management and personal sales.

The student will be able to express the basic concepts of economics, apply economic analysis methods and analyze the features of economic systems.

Learning of description of basic number concepts, instantiation of numbers, sets, inequalities, problems, equations, functions ve trigonometry

This course aims to provide students the basic concepts, terminology and functions of businesses within the framework of developing world order and global economy.

This is a compulsory English course which provides basic language skills such as reading, writing, listening and speaking at the beginning level.

Students will be taught how to use the written and verbal communication tools accurately and efficiently in this course. Various types of verbal and written statements will be examined through a critical point of view by doing exercises on understanding, telling, reading, and writing. Punctuation and spelling rules, which are basis of written statement, will be taught and accurate usage of these rules for efficient and strong expression will be provided. As for verbal statement, students will be taught how to use the body language, use accent and intonation elaborately, and use presentation techniques.

This course introduces students to basic concepts related to sales force and sales management, personal sales planning, organization of sales force, training, motivation and supervision

The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course.

Business Administration II is a basic course that gives students the changing concepts of businesses, their functions in the developing world and the world economy. It is the continuation of Business Administration I and aims to teach the students the current changes in business functions.

This is a compulsory English course which provides basic language skills such as reading, writing, listening and speaking at the beginning level.

This course provides a general information of the events from the end of the 19. century until the end of the Turkish War of Independence and the signing of the Treaty of Lausanne in 1923 and the following period until 1990’s.

Internship, covers field experience at any work place. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.

Branding and related terminology, the strategies of branding, the visual and auditory elements of the brand, the global brand management and marketing topics will be taught.

This course encompasses service marketing concept, elements, process, classification, communication in conjunction with quality of service. In addition, key concepts in relational marketing and internationalization which are prominent concepts for services marketing are also covered in the course.

Customer Relationship Management and its importance, behavior patterns in flight and service disruptions, online and traditional customer behavior, cost of customer complaints, problem solving and complaint management

The constantly evolving digital world offers significant opportunities in terms of trade volume. This course aims to help students understand this potential in the field of e-commerce and acquire practical knowledge. Throughout the course, students will learn about the role and importance of e-commerce in the business world, while also developing the skills to manage digital commerce processes and create strategies.

Through this course, students will gain an understanding of the global aspects of international trade, with a focus on Turkey and İzmir. They will regularly and effectively follow sectoral events and develop their own communication networks.

This course includes marketing communication concepts, integrated marketing communication concept, the reasons of the emergence of the concept, the components of the concept of marketing communication, advertising, public relations.

This course encompasses the subjects such as the identification of problems in the field of Marketing, determination of the purpose of the marketing research, making literature review, generating hypotheses and making population and sample selection, data collection, data analysis and presenting research results, and reporting.

Student will learn about logistics and retailing management,including subjects as supply chain, outsourcing, pricing, product diversification and other marketing strategies.

This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control.

A review of the usual areas related to the profession and make fieldwork to create awareness of the opportunities arising due to developments and change.

Internship, covers field experience at any work place. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.