VOCATIONAL SCHOOL

Department of Marketing (Turkish)

Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

1. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
IEU 110 Academic and Social Orientation 1 0 1 1
ING 101 English I 3 0 3 3
MEKO 101 Microeconomics 3 0 3 4
MISL 101 Business Administration I 3 0 3 5
MMAT 113 Mathematics I 3 0 3 5
MPAZ 101 Principles of Marketing 3 0 3 4
MPAZ 103 Sales Organization and Management 3 0 3 4
TRK 100 Turkish 4 0 4 4
Total : 30
1. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 001 Elective Course I 2 0 2 3
ELEC 002 Elective Course II 2 0 2 3
ELEC 003 Elective Course III 2 0 2 3
ING 102 English II 3 0 3 3
MISL 102 Business Administration II 3 0 3 5
MTOI 230 Consumer Behavior 3 0 3 5
MYST 104 Summer Training (4 weeks) 0 0 0 4
TRH 100 Principles of Atatürk and History of Revolution 4 0 4 4
Total : 30
2. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
DT 207 E-Trade Practices 1 2 2 3
DT 209 Professional Development Activities I 0 2 1 2
ELEC 004 Elective Course IV 2 0 2 3
ELEC 005 Elective Course V 3 0 3 3
ELEC 006 Elective Course VI 3 0 3 5
HYHY 209 Customer Relations Management 3 0 3 5
MPAZ 201 Brand Management 1 2 2 5
MPAZ 203 Services Marketing 1 2 2 4
Total : 30
2. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
DT 206 Logistics and Retail Management 3 0 3 5
DT 212 Professional Development Activities II 0 2 1 2
ELEC 007 Elective Course VII 2 0 2 3
ELEC 008 Elective Course VIII 3 0 3 4
MPAZ 202 Marketing Communication 2 1 2 4
MPAZ 204 Marketing Research 2 2 3 4
MPAZ 206 Global Marketing 3 0 3 4
MYST 204 Summer Training (4 weeks) 0 0 0 4
Total : 30
Elective Courses
Code Pre. Course Name Theory App/Lab Local Credits ECTS
MPAZ 110 Presentation Techniques 1 2 2 3
MPAZ 112 Supply Chain Management 3 0 3 5
MPAZ 114 Social Psychology 3 0 3 5
MPAZ 210 Marketing Regulations 3 0 3 4
MPAZ 212 Social Marketing 3 0 3 3
MPAZ 214 Public Relations 2 0 2 3
MPAZ 216 Direct Marketing 2 0 2 3
MPAZ 220 Sociology of Consumption 3 0 3 4
MPAZ 250 Introduction to Advertising 1 2 3 5
Additional Notes

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

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