Remarkable stats in e-commerce
E-commerce, which is one of the sectors positively affected by the coronavirus in Turkey, grew 85 percent last year, and ...
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Department of Marketing (Turkish)
Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| IEU 110 | Academic and Social Orientation | 1 | 0 | 1 | 1 | |
| ING 101 | English I | 3 | 0 | 3 | 3 | |
| MEKO 101 | Microeconomics | 3 | 0 | 3 | 4 | |
| MISL 101 | Business Administration I | 3 | 0 | 3 | 5 | |
| MMAT 113 | Mathematics I | 3 | 0 | 3 | 5 | |
| MPAZ 101 | Principles of Marketing | 3 | 0 | 3 | 4 | |
| MPAZ 103 | Sales Organization and Management | 3 | 0 | 3 | 4 | |
| TRK 100 | Turkish | 4 | 0 | 4 | 4 | |
| Total : | 30 | |||||
| 1. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 001 | Elective Course I | 2 | 0 | 2 | 3 | |
| ELEC 002 | Elective Course II | 2 | 0 | 2 | 3 | |
| ELEC 003 | Elective Course III | 2 | 0 | 2 | 3 | |
| ING 102 | English II | 3 | 0 | 3 | 3 | |
| MISL 102 | Business Administration II | 3 | 0 | 3 | 5 | |
| MTOI 230 | Consumer Behavior | 3 | 0 | 3 | 5 | |
| MYST 104 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
| TRH 100 | Principles of Atatürk and History of Revolution | 4 | 0 | 4 | 4 | |
| Total : | 30 | |||||
| 2. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| DT 207 | E-Trade Practices | 1 | 2 | 2 | 3 | |
| DT 209 | Professional Development Activities I | 0 | 2 | 1 | 2 | |
| ELEC 004 | Elective Course IV | 2 | 0 | 2 | 3 | |
| ELEC 005 | Elective Course V | 3 | 0 | 3 | 3 | |
| ELEC 006 | Elective Course VI | 3 | 0 | 3 | 5 | |
| HYHY 209 | Customer Relations Management | 3 | 0 | 3 | 5 | |
| MPAZ 201 | Brand Management | 1 | 2 | 2 | 5 | |
| MPAZ 203 | Services Marketing | 1 | 2 | 2 | 4 | |
| Total : | 30 | |||||
| 2. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| DT 206 | Logistics and Retail Management | 3 | 0 | 3 | 5 | |
| DT 212 | Professional Development Activities II | 0 | 2 | 1 | 2 | |
| ELEC 007 | Elective Course VII | 2 | 0 | 2 | 3 | |
| ELEC 008 | Elective Course VIII | 3 | 0 | 3 | 4 | |
| MPAZ 202 | Marketing Communication | 2 | 1 | 2 | 4 | |
| MPAZ 204 | Marketing Research | 2 | 2 | 3 | 4 | |
| MPAZ 206 | Global Marketing | 3 | 0 | 3 | 4 | |
| MYST 204 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
| Total : | 30 | |||||
| Elective Courses | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| BILT 100 | Introduction to Computer and Information Technology | 0 | 2 | 1 | 3 | |
| DT 120 | Marketing Techniques of Foreign Trade | 3 | 0 | 3 | 4 | |
| DT 215 | International Sales and Bargains | 3 | 0 | 3 | 5 | |
| MINT 230 | Professional Ethics | 3 | 0 | 3 | 3 | |
| MMAT 112 | Business Mathematics | 2 | 0 | 2 | 4 | |
| MPAZ 110 | Presentation Techniques | 1 | 2 | 2 | 3 | |
| MPAZ 112 | Supply Chain Management | 3 | 0 | 3 | 5 | |
| MPAZ 114 | Social Psychology | 3 | 0 | 3 | 5 | |
| MPAZ 210 | Marketing Regulations | 3 | 0 | 3 | 4 | |
| MPAZ 212 | Social Marketing | 3 | 0 | 3 | 3 | |
| MPAZ 214 | Public Relations | 2 | 0 | 2 | 3 | |
| MPAZ 216 | Direct Marketing | 2 | 0 | 2 | 3 | |
| MPAZ 220 | Sociology of Consumption | 3 | 0 | 3 | 4 | |
| MPAZ 250 | Introduction to Advertising | 1 | 2 | 3 | 5 | |
| MTOI 220 | Coaching, Leadership and Career Management | 3 | 0 | 3 | 5 | |
| MTOI 225 | Entrepreneurship | 3 | 0 | 3 | 5 | |
| MUH 100 | Financial Accounting I | 3 | 0 | 3 | 5 | |
| RTV 140 | Basic Knowledge of Communication | 3 | 0 | 3 | 5 | |
| RTV 215 | The Art of Public Speaking | 2 | 0 | 2 | 4 | |
| RTV 216 | Social Media | 3 | 0 | 3 | 4 | |
| Additional Notes |
If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
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