Remarkable stats in e-commerce
E-commerce, which is one of the sectors positively affected by the coronavirus in Turkey, grew 85 percent last year, and ...
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Department of Marketing (Turkish)
MPAZ 202 | Course Introduction and Application Information
| Course Name |
Marketing Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MPAZ 202
|
Spring
|
2
|
1
|
2
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionProblem SolvingCase StudyQ&ALecture / PresentationField work/Application | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to teach the students communication, advertising, sales and promotions, sponsorship and media planning. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course includes marketing communication concepts, integrated marketing communication concept, the reasons of the emergence of the concept, the components of the concept of marketing communication, advertising, public relations. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course (concept, relation and types) | - |
| 2 | Marketing and Communication | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 13-27. ISBN: 9758375732. |
| 3 | Introduction to Marketing Communication (definition, models and developments) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 35-57. ISBN: 9758375732. |
| 4 | Integrated Marketing Communication (scope and features) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 61-67. ISBN: 9758375732. |
| 5 | Promotion (definition, features and promotional mix) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 81-88. ISBN: 9758375732. |
| 6 | Advertising | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 90-108. ISBN: 9758375732. |
| 7 | Public Relations and Sponsorship | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 110-114. ISBN: 9758375732. |
| 8 | Midterm | |
| 9 | Personal Selling and Sales Promotion | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 120-132. ISBN: 9758375732. |
| 10 | Direct Marketing | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 145-149. ISBN: 9758375732. |
| 11 | Brand Management | İslamoğlu, A.H. & Fırat, D. (2016). "Stratejik Marka Yönetimi", Beta Publishing (3), pp. 15-37. ISBN: 9786053337898. |
| 12 | Marketing Communication and Ethics | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 154-160. ISBN: 9758375732. |
| 13 | Presentation Week | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report. |
| 14 | Presentation Week | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report. |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
1
|
16
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
20
|
20
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
30
|
30
|
| Total |
146
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. |
-
|
X
|
-
|
-
|
-
|
|
| 2 |
To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to use the modern techniques, tools and information technologies required for marketing-related applications. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to analyse the customer behaviour and use this information at the local and global scenarios. |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. |
-
|
-
|
-
|
X
|
-
|
|
| 7 |
To be able to communicate effectively in oral and written form. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to direct his/her education to a further level of education. |
-
|
X
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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