VOCATIONAL SCHOOL
Department of Marketing (Turkish)
MPAZ 202 | Course Introduction and Application Information
Course Name |
Marketing Communication
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
MPAZ 202
|
Spring
|
2
|
1
|
2
|
4
|
Prerequisites |
None
|
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Course Language |
Turkish
|
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Course Type |
Required
|
|||||
Course Level |
Short Cycle
|
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Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionProblem SolvingCase StudyQ&ALecture / PresentationField work/Application | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to teach the students communication, advertising, sales and promotions, sponsorship and media planning. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course includes marketing communication concepts, integrated marketing communication concept, the reasons of the emergence of the concept, the components of the concept of marketing communication, advertising, public relations. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the Course (concept, relation and types) | - |
2 | Marketing and Communication | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 13-27. ISBN: 9758375732. |
3 | Introduction to Marketing Communication (definition, models and developments) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 35-57. ISBN: 9758375732. |
4 | Integrated Marketing Communication (scope and features) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 61-67. ISBN: 9758375732. |
5 | Promotion (definition, features and promotional mix) | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 81-88. ISBN: 9758375732. |
6 | Advertising | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 90-108. ISBN: 9758375732. |
7 | Public Relations and Sponsorship | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 110-114. ISBN: 9758375732. |
8 | Midterm | |
9 | Personal Selling and Sales Promotion | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 120-132. ISBN: 9758375732. |
10 | Direct Marketing | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 145-149. ISBN: 9758375732. |
11 | Brand Management | İslamoğlu, A.H. & Fırat, D. (2016). "Stratejik Marka Yönetimi", Beta Publishing (3), pp. 15-37. ISBN: 9786053337898. |
12 | Marketing Communication and Ethics | Odabaşı, Y. & Oyman, M. (2017). Pazarlama İletişimi Yönetimi. Mediacat, pp. 154-160. ISBN: 9758375732. |
13 | Presentation Week | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report. |
14 | Presentation Week | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report. |
15 | Review of the Semester | |
16 | Final Exam |
Course Notes/Textbooks |
|
Suggested Readings/Materials |
|
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
1
|
30
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
1
|
16
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
1
|
20
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
20
|
20
|
Final Exam |
1
|
30
|
30
|
Total |
146
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. |
X | ||||
2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. |
|||||
3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. |
|||||
4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. |
|||||
5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. |
X | ||||
6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. |
X | ||||
7 | To be able to communicate effectively in oral and written form. |
|||||
8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
|||||
9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. |
|||||
10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
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11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. |
|||||
12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. |
|||||
13 | To be able to direct his/her education to a further level of education. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest