VOCATIONAL SCHOOL
Department of Marketing (Turkish)
MISL 101 | Course Introduction and Application Information
Course Name |
Business Administration I
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
MISL 101
|
Fall
|
3
|
0
|
3
|
5
|
Prerequisites |
None
|
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Course Language |
Turkish
|
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Course Type |
Required
|
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Course Level |
Short Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | In this course, students will learn general concepts and topics on overall functions of Business Administration. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course aims to provide students the basic concepts, terminology and functions of businesses within the framework of developing world order and global economy. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course, basic concepts of business management and its relations with other disciplines | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 8-22.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 77-92 ve 1-11. |
2 | Historical development of business management | Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, pp. 79-86; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 12-24. |
3 | Business purposes: Relationship between environment and business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 32-34/163-180.; Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, s: 22-25/8-14.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 25-40. |
4 | Classification of businesses | Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, s:29-45.; Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 36-44.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 41-76. |
5 | Management function of business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 53-73. / - Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, s:73-78.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 77-92; 127-186. |
6 | Production function of business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 143-156. / Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, pp. 151-167.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 187-226. |
7 | Marketing function of business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 95-113. / Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, s:129-148.; Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, pp. 227-274. |
8 | Midterm exam | |
9 | Accounting, finance and corporate communication functions of business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 115-140. / Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, pp. 111-127; 169-178. |
10 | Human resources function of business | Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 75-93. / Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, pp. 179-192. |
11 | Social responsibility function of business and ethics | Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575, pp. 215-223. / Can, E. & Büyükbalcı, P. & Bal, Y. (2016). İşletme Bilimine Giriş. Beta Yayıncılık. ISBN: 9786053335054, pp. 191-203. |
12 | Student presentations | |
13 | Student presentations | |
14 | Student presentations | |
15 | Review of the semester | |
16 | Final exam |
Course Notes/Textbooks | Can, E., Büyükbalcı, P. & Bal, Y. (2016). İşletme bilimine giriş. Beta Yayıncılık. ISBN: 9786053335054. Çetin, C. & Arslan, M. L. (2017). Temel işletmecilik. Beta Yayıncılık. ISBN: 9786052424575. Mucuk, İ. (2018). Modern işletmecilik. Türkmen Kitabevi. ISBN: 9786054749300, |
Suggested Readings/Materials | Notes of Instructor. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
20
|
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
3
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
20
|
20
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
20
|
20
|
Final Exam |
1
|
34
|
34
|
Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
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1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. |
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2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. |
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3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. |
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4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. |
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5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. |
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6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. |
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7 | To be able to communicate effectively in oral and written form. |
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8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
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9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. |
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10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
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11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. |
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12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. |
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13 | To be able to direct his/her education to a further level of education. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest