MPAZ 204 | Course Introduction and Application Information

To be able to know the marketing process and its environment by having the theoretical knowledge in marketing.

To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing.

To be able to use the modern techniques, tools and information technologies required for marketing-related applications.

To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise.

To be able to analyse the customer behaviour and use this information at the local and global scenarios.

To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies.

To be able to communicate effectively in oral and written form.

To be able to work effectively with multi-disciplinary teams, and apply them in the work environment.

To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area.

To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2.

To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes.

To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly.

To be able to direct his/her education to a further level of education.