VOCATIONAL SCHOOL
Department of Marketing (Turkish)
MPAZ 206 | Course Introduction and Application Information
| Course Name |
Global Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MPAZ 206
|
Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&A | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In this course, students are expected to learn, marketing policy, strategy and tactics used by companies in the light of case studies in order to provide a competitive advantage on a global scale. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | The Importance of Global Marketing, Forces Affecting Global Marketing | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 1-27. |
| 2 | Global Marketing Environment (Economic-Commercial) | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 34-100. |
| 3 | Global Marketing Environment (Cultural-Political-Legal) | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 100-152. |
| 4 | Marketing Research In Global Marketing | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 160-187. |
| 5 | Segmentation, Targeting and Positioning in Global Marketing | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 192-200. |
| 6 | Segmentation, Targeting and Positioning in Global Marketing | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 201-212. |
| 7 | Import, Export, And Resource Usage (Outsourcing) | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 224-233. |
| 8 | Import, Export, And Resource Usage (Outsourcing) | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 234-248. |
| 9 | Midterm | |
| 10 | Global Market Entry Strategies | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 254-265. |
| 11 | Global Market Entry Strategies | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 266-279. |
| 12 | Global Marketing Mix | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 284-300. |
| 13 | Global Marketing Mix | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 301-350. |
| 14 | Global Marketing Mix | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 351-400. |
| 15 | Global Marketing Mix | Küresel Pazarlama, Keegan, W. J., Green, M. C., Editör: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437, 400-463. |
| 16 | Final Exam |
| Course Notes/Textbooks | Küresel Pazarlama, Keegan, W. J., Green, M. C. ve Keegan, W. J., Editor: Rezan Tatlıdil, (2015), Nobel Yayın Dağıtım, ISBN 6053200437. |
| Suggested Readings/Materials | Küresel Pazarda Büyümenin 8 Yolu, Kotler,P. ve Kotler M., (2016), Translator: Ebru Kızıldağ, ISBN 6054584444. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
15
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
25
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
10
|
10
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
8
|
8
|
| Final Exam |
1
|
12
|
12
|
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. |
X | ||||
| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. |
X | ||||
| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. |
X | ||||
| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. |
|||||
| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. |
X | ||||
| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. |
|||||
| 7 | To be able to communicate effectively in oral and written form. |
|||||
| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
|||||
| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. |
X | ||||
| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
|||||
| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. |
|||||
| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. |
X | ||||
| 13 | To be able to direct his/her education to a further level of education. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
