VOCATIONAL SCHOOL
Department of Marketing (Turkish)
DT 207 | Course Introduction and Application Information
| Course Name |
E-Trade Practices
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 207
|
Fall
|
1
|
2
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Lecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim is to get the student to make applications of electronic trade. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course aims to teach planning of electronic trade activities and trading on internet. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course and syllabus | |
| 2 | Introduction to e-commerce, definitions, scope and basic statistics | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 118-130. |
| 3 | Basic concepts and business models in e-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 118-130. |
| 4 | Technic Infrastructure, setup and preparation for E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 22-36. |
| 5 | Payment methods in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 51-80. |
| 6 | Human Resources in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 38-50. |
| 7 | Midterm exam | |
| 8 | Operations Management and Logistics in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 9 | Digital Marketing Channels in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 156-161. |
| 10 | Effects of Social Media on E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 11 | Customer Relationship Management and Permission Marketing in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 94-109. |
| 12 | Sales and Services in E-commerce | E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117. |
| 13 | Basic Concepts and Cases in E-Export | E-Başla: E-Ticaret ve E-İhracat Başlangıç Rehberi, Mustafa Erkayhan, 2021, ISBN: 9786057018328, sf. 175-207 |
| 14 | Project Presentations | |
| 15 | Semester Review | - |
| 16 | Final exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials | Şule Özmen E Ticaret : Ağ Ekonomisinde Yeni Ticaret Yolu |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
1
|
16
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
16
|
1
|
16
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
10
|
10
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
8
|
8
|
| Final Exam |
1
|
8
|
8
|
| Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. |
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| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. |
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| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. |
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| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. |
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| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. |
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| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. |
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| 7 | To be able to communicate effectively in oral and written form. |
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| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
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| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. |
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| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. |
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| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. |
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| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. |
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| 13 | To be able to direct his/her education to a further level of education. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
