VOCATIONAL SCHOOL

Department of Marketing (Turkish)

MEKO 101 | Course Introduction and Application Information

Course Name
Microeconomics
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MEKO 101
Fall
3
0
3
4

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to provide students with the basic knowledge of micro and market economics and to improve their ability to analyze various economic approaches.
Learning Outcomes The students who succeeded in this course;
  • will be able to explain the basic features of economy,
  • will be able to analyze consumer behavior,
  • will be able to analyze the behaviors of producers,
  • will be able to explain the changes in the market equilibrium,
  • will be able to distinguish the differences in market structure.
Course Description The student will be able to express the basic concepts of economics, apply economic analysis methods and analyze the features of economic systems.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Course description, introduction, course content and the meaning of the economy. Chapter 1: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
2 Overview of the market economy Chapter 1-2: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
3 Price mechanism: Demand, supply, and price Chapter 1: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
4 Elasticities, government controls on prices Chapter 3: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902.
5 Consumer behavior theory Chapter 3: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
6 Production and costs Chapter 4: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
7 Production and costs, equilibriums Chapter 5: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
8 Midterm Chapter 5: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902.
9 Perfect competition and invisible hand Chapter 6: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
10 Monopolistic markets Chapter 7: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
11 Monopolistic competition, oligopoly market Chapter 7: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
12 Factor markets and income distribution Chapter 7: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
13 Factor markets and income distribution Chapter 8: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
14 Government intervention and taxation Chapter 8: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902
15 Course review Chapter 8: Güncel Örneklerle Mikro Ekonomi, Mahfi Eğilmez, 2017, ISBN: 9751416902.
16 Final exam

 

Course Notes/Textbooks

Coursebook: Güncel Örneklerle Mikroekonomi – Dr. Mahfi Eğilmez, 2017, ISBN: 9751416902

Additional Resource: Örneklerle Kolay Ekonomi – Dr. Mahfi Eğilmez, 2018, ISBN: 978-9751416117

Suggested Readings/Materials

Presentations and Notes of Instructor

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
-
Midterm
1
40
Final Exam
1
50
Total

Weighting of Semester Activities on the Final Grade
2
50
Weighting of End-of-Semester Activities on the Final Grade
1
50
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
-
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
-
0
Midterms
1
20
20
Final Exam
1
24
24
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to know the marketing process and its environment by having the theoretical knowledge in marketing.

2

To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing.

3

To be able to use the modern techniques, tools and information technologies required for marketing-related applications.

4

To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise.

5

To be able to analyse the customer behaviour and use this information at the local and global scenarios.

6

To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies.

7

To be able to communicate effectively in oral and written form.

8

To be able to work effectively with multi-disciplinary teams, and apply them in the work environment.

9

To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area.

10

To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2.

11

To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes.

12

To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly.

13

To be able to direct his/her education to a further level of education.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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