VOCATIONAL SCHOOL

Department of Tourism and Hotel Management (Turkish)

MTOI 202 | Course Introduction and Application Information

Course Name
Congress and Fair Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MTOI 202
Spring
2
0
2
3

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is examination of meeting and tradefairs and understanding the operational processes in these businesses and their role in the city’s and country’s economy.
Learning Outcomes The students who succeeded in this course;
  • Will be able to have the basic knowledge about “tradefair” and “congress” terms.
  • Will be able to explain the organizational steps by examining some sample congresses & tradefairs.
  • Will be able to comment theoretical and practical knowledge about congress&tradefair sales and marketing.
  • Will be able to explain general and actual issues about the market of congresses&tradefairs both in the world and in Turkey.
  • Will be able to cover the role of congress&tradefair sector for İzmir city and the importance of them in the city’s development.
  • Will be able to explain the relationship between congress/tradefair tourism and the other tourism types.
Course Description This course consists of basic knowledge about the planning of tradefair, exhibition and meeting organizations and and their contribution to the economy.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to congress terms, history of congresses, congress and tourism relationship, meeting types Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1
2 Economic and socio-cultural impacts of congress tourism Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 2
3 Organizational structure of congress tourism, congress organizations and planning Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 3
4 Congress services management Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4
5 Congress services management Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4
6 Domestic congress market Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 5
7 Midterm
8 Congress centers in Turkey Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6
9 Congress centers in Turkey Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6
10 Demand analysis of Turkey’s congress sector Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 7
11 Issues in Turkey’s congress sector Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 8
12 Introduction to tradefair terms, history of tradefairs, tradefair organizations Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 9
13 Booth management, booth types, booth settlement Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 10
14 Progress of Turkey’s tradefair sector and tradefair organizers Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 11
15 General evaluation Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1-11
16 Final

 

Course Notes/Textbooks

Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık ISBN: 9786055216542.

Kongre Turizmi ve Fuar Organizasyonları, Yrd. Doç. Dr. Yusuf Aymankuy, Detay Yayıncılık. ISBN: 9789758326747.

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
20
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
15
1
15
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
12
12
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
13
13
Final Exam
1
18
18
    Total
90

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

Has a basic knowledge of major theories, phenomena, concepts, and principles in the field of tourism.

X
2

Associate the professional knowledge acquired in the field with other disciplines and use it in the field of application.

X
3

Uses modern techniques and tools required to perform tourism services.

4

Uses computer software, automation systems and information technologies as required by the field of tourism and hotel management.

5

Improves himself / herself by following the developments in his / her field with the awareness of lifelong learning.

6

Has basic knowledge of legal regulations, professional standards, ethical principles, and professional awareness in the field.

7

Communicates effectively with guests and collaborators in written and verbal expressions.

8

Develops creative and innovative solutions individually and as a team to possible problems that may be encountered in tourism services.

9

Has knowledge on occupational safety, worker health, environmental protection and has quality awareness.

10

Demonstrates reading, understanding, speaking, and writing skills in English at least at the A2 level of the European Language Portfolio.

11

Follows the information about tourism and hotel management and communicates with colleagues using two foreign languages.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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