VOCATIONAL SCHOOL
Department of Tourism and Hotel Management (Turkish)
MTOI 203 | Course Introduction and Application Information
Course Name |
Tourism Marketing
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
MTOI 203
|
Fall
|
3
|
0
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
Turkish
|
|||||
Course Type |
Required
|
|||||
Course Level |
Short Cycle
|
|||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionLecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of the course is to evaluate basic principles and elements of marketing, sales and marketing tools in terms of tourism marketing strategies. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | At lesson; topics such as marketing basics of tourism and its elements, market segmentation, positioning, marketing environment and destination marketing and tourism marketing mix elements are examined in detail. |
|
Core Courses |
X
|
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course | |
2 | What is services marketing? | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 1 |
3 | McDonaldization of society | Ritzer, G. (2011). Toplumun McDonaldlaştırılması. İstanbul: Ayrıntı Yayınları. Part 1 |
4 | Foundations of services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 2 |
5 | Customer experience (CX) | Varnalı, K. (2017). Müşteri Deneyimi. İstanbul: MediaCat. Part 1 |
6 | Product strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 3 |
7 | Price strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 4 |
8 | Midterm exam | |
9 | Place strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 5 |
10 | Promotion strategies in services marketing | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 6 |
11 | Quality of service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 7 |
12 | Defect and compensation in service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 8 |
13 | Capacity and process management in service | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. Part 9 |
14 | Student presentations | |
15 | Review of the semester | |
16 | Final |
Course Notes/Textbooks | Koç, E. (2017). Hizmet Pazarlamasına Giriş. Ankara: Seçkin. ISBN: 9789750245404 Avcıkurt, C vd. (2009). Turizm İşletmelerinin Pazarlamasında 7P ve 7C. İstanbul: Değişim. ISBN: 9786054031122 |
Suggested Readings/Materials | Ritzer, G. (2011). Toplumun McDonaldlaştırılması. İstanbul: Ayrıntı Yayınları. ISBN: 9789755395777. Varnalı, K. (2017). Müşteri Deneyimi. İstanbul: MediaCat. ISBN: 9786052314012. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
20
|
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
3
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
16
|
2
|
32
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
10
|
10
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
12
|
12
|
Final Exam |
1
|
18
|
18
|
Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | Has a basic knowledge of major theories, phenomena, concepts, and principles in the field of tourism. |
X | ||||
2 | Associate the professional knowledge acquired in the field with other disciplines and use it in the field of application. |
X | ||||
3 | Uses modern techniques and tools required to perform tourism services. |
|||||
4 | Uses computer software, automation systems and information technologies as required by the field of tourism and hotel management. |
|||||
5 | Improves himself / herself by following the developments in his / her field with the awareness of lifelong learning. |
X | ||||
6 | Has basic knowledge of legal regulations, professional standards, ethical principles, and professional awareness in the field. |
|||||
7 | Communicates effectively with guests and collaborators in written and verbal expressions. |
|||||
8 | Develops creative and innovative solutions individually and as a team to possible problems that may be encountered in tourism services. |
|||||
9 | Has knowledge on occupational safety, worker health, environmental protection and has quality awareness. |
|||||
10 | Demonstrates reading, understanding, speaking, and writing skills in English at least at the A2 level of the European Language Portfolio. |
|||||
11 | Follows the information about tourism and hotel management and communicates with colleagues using two foreign languages. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
IUE Students at Travel Turkey
Izmir University of Economics (IUE) Vocational School, Tourism and Hotel Management Program opened a booth in Travel Turkey Izmir, one of the
Tourism students of IUE working at Swissotel
Students of tourism and hospitality management program at Izmir University of Economics Vocational School have started to have impact on the sector.