An inspiring seminar for students from İzmir Marriott

To strengthen university–industry collaboration, the Commercial Director of İzmir Marriott Hotel, Ceren Can Akdoğan, met with our students. During the seminar, key topics such as customer relationship management, crisis management, corporate image management, and the strategic role of communication in the service sector were discussed. Akdoğan emphasized that in tourism and hospitality, communication is not merely an operational tool but a fundamental element that shapes brand value. She also informed students about current industry expectations, the demand for qualified workforce, internship opportunities, and post-graduation career prospects. In addition, she shared valuable insights into working dynamics within international hotel chains and global career opportunities. In the interactive Q&A session, students had the opportunity to explore how effective communication strategies can be developed during crises and how brand image can be managed sustainably, supported by real-life case examples. Bringing together real-world industry experience and academic knowledge, the seminar contributed significantly to students’ career planning while enabling them to better understand the practical implications of communication in the professional world.