VOCATIONAL SCHOOL
Department of Civil Aviation Transportation Management (Turkish)
HYHY 207 | Course Introduction and Application Information
| Course Name |
Strategic Management in Aviation
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
HYHY 207
|
Fall
|
2
|
0
|
2
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | Q&ACritical feedbackLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To provide information on the concept of strategic management and strategic management aims to associate with the aviation area. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Strategic management, internal and external environment analysis, SWOT analysis, strategy development in the field of aviation |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Definition of Strategy and Fundamentals of Strategic Management | Tokgöz, N. Stratejik Yönetim, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 2884, E-ISBN 978-975-06-3968-5, Eskişehir (PAGES 5-11). Yaşlıoğlu, M. Stratejik Yönetim, Auzef Yayınları P:7-9 |
| 2 | Defining of Strategic Goals | Erdoğan, B.Z. Stratejik Yönetim, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 2884, E-ISBN 978-975-06-3968-5, Eskişehir (PAGES 31-44). Yaşlıoğlu, M. Stratejik Yönetim, Auzef Yayınları P:9-13 |
| 3 | Strategic Analysis: Analysis of External and Internal Environmental Factors | Akdemir, A. Konakay, G. Stratejik Yönetim, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 1647, E-ISBN 978-975-06-2461-2, Eskişehir (PAGES 22-35). Yaşlıoğlu, M. Stratejik Yönetim, Auzef Yayınları P:81-113 |
| 4 | Strategic Analysis: SWOT Analysis, The Balanced Score Cards, Quantitative and Qualitative Analysis Methods | Akdemir, A. Konakay, G. Stratejik Yönetim, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 1647, E-ISBN 978-975-06-2461-2, Eskişehir (PAGES 35-40). Yaşlıoğlu, M. Stratejik Yönetim, Auzef Yayınları P:116-118 |
| 5 | Fundamental Concepts in Airline Management | Sarılgan, A.E., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P: 8-26 |
| 6 | Historical Perspective and Economic Regulations in Airline Management | Gerede, E., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P:61-85 |
| 7 | Strategic Management in Airlines: Business Models | Yalçınkaya, A. Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P:37-50 |
| 8 | Mid Term | |
| 9 | Strategic Management in Airlines: Operation and Performance | Erener Özalçın, S., Orhan G., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P:95-116 |
| 10 | Strategic Management in Airlines: Network Structures, Fleet/Schedule Planning | Gerede, E., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir (PAGES 159-179). Orhan, G., Orhan, İ., Havayolu İşletmelerinde Operasyonel Planlama, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 2649, E-ISBN 978-975-06-3105-4, Eskişehir P: 31-40; 132-135 |
| 11 | Strategic Management in Airlines: Competitive Strategies, Revenue Management and Pricing | Besler, S., Stratejik Yönetim II, Açık Öğretim Yayınları, Yayın No: 1958, E-ISBN 978-975-06-3184-9, Eskişehir P: 26-44. Kaygusuz, S.Y., Maliyet ve Yönetim Muhasebesi, Açık Öğretim Yayınları, Yayın No: 2879, E-ISBN 978-975-06-3956-2, Eskişehir P: 169-173 |
| 12 | Strategic Management in Airlines: Cost and Revenue Structure | Gerede, E., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P:127-148 |
| 13 | Strategic Management in Airlines: Airline Partnerships | Orhan, G., Havayolu Yönetimi, Anadolu Üniversitesi, Açık Öğretim Yayınları, Yayın No: 3057, E-ISBN 978-975-06-4330-9, Eskişehir P:189-215 |
| 14 | Student Presentations: Legacy Airlines, Low-Cost Airlines, Charter Airlines, Regional Airlines | |
| 15 | Semester Review | |
| 16 | Final exam |
| Course Notes/Textbooks |
|
||
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
2
|
32
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
14
|
14
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
19
|
19
|
| Final Exam |
1
|
23
|
23
|
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To have knowledge of the theory, concept, method and tools that constitute the basis of ground services |
X | ||||
| 2 | To have knowledge of the departments and equipment of the ground services and perform the regulations of ramp and apron |
|||||
| 3 | To have knowledge of the relationship between aviation and meteorology and reporting |
|||||
| 4 | To have knowledge of the factors affecting human performance and the basic concepts in aviation safety |
|||||
| 5 | To have knowledge of the concepts of international aviation organizations, authority regulations, passenger and travel |
|||||
| 6 | To perform dangerous goods, cargo, packaging, labelling and loading regulations |
|||||
| 7 | To have knowledge of packed programmes on ticketing |
|||||
| 8 | To have the skill of practical reasoning and right decision making against the problems encountered at daily operational activities |
X | ||||
| 9 | To take the responsibility as an individual and a team worker; To communicate efficiently both verbal and written; To be positive, self-confident and open to criticism; To work effectively and efficiently |
|||||
| 10 | To use a foreign language to track information related to the ground services and communicate with colleagues |
|||||
| 11 | To use informative and communicative technologies that are required in the area of ground services in aviation |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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