VOCATIONAL SCHOOL
Department of Real Estate Management (Turkish)
MPAZ 214 | Course Introduction and Application Information
Course Name |
Public Relations
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
MPAZ 214
|
Fall/Spring
|
2
|
0
|
2
|
3
|
Prerequisites |
None
|
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Course Language |
Turkish
|
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Course Type |
Elective
|
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Course Level |
Short Cycle
|
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | In this course, it is aimed to provide the students with the basic concepts, tools, method knowledge and crisis management skills about the relations with the people. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, the students will gain knowledge and skills about the use of communication tools and strategies related to public relations by working with definitions, basic concepts and historical examples related to public relations. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Public Relations as a Concept, Historical Development of Public Relations in the World and in Turkey | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 6-23. ISBN 6054392919. |
2 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 24-31. ISBN 6054392919. |
3 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 32-39. ISBN 6054392919. |
4 | Strategic Management of Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 40-51. ISBN 6054392919. |
5 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 52-56. ISBN 6054392919. |
6 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 56-70. ISBN 6054392919. |
7 | Midterm | |
8 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 71-76. ISBN 6054392919. |
9 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 78-83. ISBN 6054392919. |
10 | Public Relations for Marketing Purposes | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 85-91. ISBN 6054392919. |
11 | Strategic Practices at public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 92-98. ISBN 6054392919. |
12 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 100-123. ISBN 6054392919. |
13 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 124-147. ISBN 6054392919. |
14 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 6, pp 155-155. ISBN 6054392919. |
15 | Review of the Semester | |
16 | Final Exam |
Course Notes/Textbooks | Halkla İlişkilere Giriş, Işık M., (2016), Eğitim Yayınevi, ISBN 6054392919. |
Suggested Readings/Materials | Dijital Halkla İlişkiler: Kavram ve Araçları, Pelenk Özel A., Yılmaz Sert N., (2015), Derin Yayınları, ISBN 6054993444. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
1
|
35
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
25
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
1
|
14
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
1
|
14
|
14
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
12
|
12
|
Final Exam |
1
|
18
|
18
|
Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To have the knowledge and skills on real estate and its management. |
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2 | To follow recent developments about real estate and real estate management. |
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3 | To be able take part in team work and have the characteristics of a leader. |
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4 | To have professional and ethical responsibility. |
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5 | To have the expertise in technological developments in real estate and real estate management field and try to improve it constantly. |
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6 | To be aware of the importance for lifelong learning; follow scientific and technological developments. |
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7 | To have effective verbal and written communication skills. |
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8 | To know and apply the professional ethical codes of real estate and real estate management and auditing in business life and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing. |
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9 | To have the ability to work effectively in multi-disciplinary areas and apply them in the work environment. |
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10 | To be aware of the sales organizations, sales management and sales techniquesand manage the sales process and solve the possible problems that may arise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest