VOCATIONAL SCHOOL
Department of Real Estate Management (Turkish)
RTV 240 | Course Introduction and Application Information
Course Name |
Corporate Communication
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
RTV 240
|
Fall/Spring
|
2
|
0
|
2
|
4
|
Prerequisites |
None
|
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Course Language |
Turkish
|
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Course Type |
Elective
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Course Level |
Short Cycle
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Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | Group WorkCase Study | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | It is intended to provide information about basic concepts of corporate communication and firms’ communication activities with their stakeholders such as employees, customers, shareholders, media. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Basic concepts of corporate communication, corporate communication activities performed for different purposes and for different stakeholders and basic principles to be considered in these activities are discussed. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course Introduction to Communication (concept, relationship and types) | Nafize Güngör, “İletişime Giriş”, Chapter 1 – İletişimin Anlamı, Kaynağı ve İşleyişi. 3rd edition, (Ankara, 2015), 19-138. |
2 | Corporate Communication (concept, historical process and corporate structure), Strategic Corporate Communication (corporate values) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 13-25. |
3 | Stakeholder Management (stakeholder analysis, organisational audit) | Bilçin Tak, “İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları ile İlişkilerinin Yönetimi”, 1st edition, (İstanbul, 2010), 9-22. |
4 | Functions of Corporate Communication (media relations, investor relations, government relations, employee relations) | Elif Başak Sarıoğlu, “Y’leri Anla, Değiştirme - Kurumsal Hayatta Milenyum Kuşağı ve İletişim”, 1st edition, (İstanbul, 2018), 11-89. |
5 | Corporate Culture (corporate identity, corporate citizenship, corporate ethics) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 544-563. Rob Goffee ve Gareth Jones, “Kurum Kültürü”, 1st edition, (Ankara, 2002), 13-169. |
6 | Corporate Image and Reputation (corporate brand management, corporate marketing, corporate advertising, public relations and sponsorship) | Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 360-439. Gıyasettin Tayfur, “Reklamcılık”, 3rd edition, (Ankara, 2008), 205-218. |
7 | Midterm Exam | |
8 | Corporate Social Media (web 1.0, web 2.0, web 3.0 and interactive marketing) | Murat Kahraman, “Sosyal Medya 101 2.0”, Chapter 2 – Kurumsal Sosyal Medya Kullanımı, 3rd edition, (İstanbul, 2014), 51-80. Aybike Pelenk Özel ve Nuray Yılmaz Sert, “Dijital Halkla İlişkiler Kavram ve Araçları”, (İstanbul, 2015), 53-77. |
9 | Internal and External Corporate Communication (marketing communication, financial communication and organisational communication) | Kenneth E. Clow ve Donald Baack, “Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi”, tn. R. Gülay Öztürk, 7th edition, (Ankara, 2016), 2-24. |
10 | Corporate Communication Tools | A. Rıdvan Bülbül, “Halkla İlişkiler”, Chapter 16 – Yazılı, Basılı ve Kitlesel Araçlar, 2nd edition, (İstanbul, 2004), 191-206. Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkiler”, (İstanbul, 2006) |
11 | Corporate Social Responsibility (corporate sustainability) | Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 42-45. |
12 | Crisis Management (corporate crisis management and message strategy) | Salim Kadıbeşegül, “Kriz Geliyorum Der! – Kriz İletişimi ve Yönetimi”, 3rd edition, (İstanbul, 2008), 55-135. İrfan Erdoğan, “Halkla İlişkiler”, Chapter 10 – Kriz İletişimi ve Yönetimi, 2nd edition, (Ankara, 2008), 257-272. |
13 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report |
14 | Presentation Week for Students’ Projects | Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report |
15 | Review of the semester | |
16 | Final Exam |
Course Notes/Textbooks | Banu Karsak, “Kurumsal İletişim”, 1. Baskı, Beta Yayımcılık, (İstanbul, 2016). |
Suggested Readings/Materials | Alan T. Belasen, “The Theory and Practice of Corporate Communication – A Competing Values Perspective”. Goodman, Michael B. & Peter Hirsch, Corporate Communication: Strategic Adaptation for Global Practice. NY: Peter Lang Publishers, 2010. Goodman, Michael B. Work with Anyone Anywhere: A Guide to Global Business. San Francisco: Professional Publications, 2006. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
30
|
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
16
|
16
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
16
|
16
|
Final Exam |
1
|
24
|
24
|
Total |
116
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To have the knowledge and skills on real estate and its management. |
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2 | To follow recent developments about real estate and real estate management. |
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3 | To be able take part in team work and have the characteristics of a leader. |
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4 | To have professional and ethical responsibility. |
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5 | To have the expertise in technological developments in real estate and real estate management field and try to improve it constantly. |
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6 | To be aware of the importance for lifelong learning; follow scientific and technological developments. |
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7 | To have effective verbal and written communication skills. |
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8 | To know and apply the professional ethical codes of real estate and real estate management and auditing in business life and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing. |
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9 | To have the ability to work effectively in multi-disciplinary areas and apply them in the work environment. |
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10 | To be aware of the sales organizations, sales management and sales techniquesand manage the sales process and solve the possible problems that may arise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest