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- 25TH YEAR
Department of Tourism and Hotel Management (Turkish)
MTUR 104 | Course Introduction and Application Information
| Course Name |
Event Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MTUR 104
|
Fall/Spring
|
2
|
0
|
2
|
3
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&AField trip / ObservationLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course is offered within the program to equip students with fundamental knowledge and skills in planning, organizing, implementing, and evaluating events in the tourism and service industries. It aims to help students develop an operational understanding of meetings, congresses, fairs, festivals, and corporate events. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The Event Management course covers the concepts of events, types of events, target audience analysis, venue selection, program planning, budgeting, sponsorship, promotion, human resource management, logistics, risk management, sustainability, and post-event evaluation. |
| Related Sustainable Development Goals |
|
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to event management: basic concepts, scope, and relationship with the sector | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 1. |
| 2 | Types of events: meetings, congresses, fairs, festivals, corporate and social events | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 1. |
| 3 | Event objectives, target audience analysis, and development of the event idea | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 2. |
| 4 | Event planning process: timeline, task distribution, and checklists | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 2. |
| 5 | Venue selection, layout planning, technical infrastructure, and accessibility | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 2. |
| 6 | Event budget, income and expense items, and pricing logic | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 2. |
| 7 | Sponsorship, stakeholder management, and supplier relations | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 2. |
| 8 | Midterm Exam | |
| 9 | Event marketing, promotion channels, and digital communication | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 3. |
| 10 | Technical Visit | |
| 11 | Human resources, volunteer management, team coordination, and service quality | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 4. |
| 12 | Risk management, crisis scenarios, security, and legal/ethical responsibilities | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 5. |
| 13 | Sustainable event management and environmentally responsible practices | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 6. |
| 14 | Post-event evaluation: satisfaction, feedback, reporting, and success criteria | Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), Chapter 7. |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks | Akın Aksu, Gökhan Yılmaz and Filiz Gümüş, Congress and Fair Management with Examples (Ankara: Detay Publishing), ISBN: 9786055216542.
Eylin Aktaş and Aylin Göztaş, Event Management, 2nd edn (Ankara: Detay Publishing, 2017), ISBN: 9786055437541. |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
35
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
65
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
35
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
14
|
14
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
12
|
12
|
| Final Exam |
1
|
18
|
18
|
| Total |
90
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
Has a basic knowledge of major theories, phenomena, concepts, and principles in the field of tourism. |
-
|
-
|
X
|
-
|
-
|
|
| 2 |
Associate the professional knowledge acquired in the field with other disciplines and use it in the field of application. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
Uses modern techniques and tools required to perform tourism services. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
Uses computer software, automation systems and information technologies as required by the field of tourism and hotel management. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
Improves himself / herself by following the developments in his / her field with the awareness of lifelong learning. |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
Has basic knowledge of legal regulations, professional standards, ethical principles, and professional awareness in the field. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
Communicates effectively with guests and collaborators in written and verbal expressions. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
Develops creative and innovative solutions individually and as a team to possible problems that may be encountered in tourism services. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
Has knowledge on occupational safety, worker health, environmental protection and has quality awareness. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
Demonstrates reading, understanding, speaking, and writing skills in English at least at the A2 level of the European Language Portfolio. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
Follows the information about tourism and hotel management and communicates with colleagues using two foreign languages. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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