RTV 150 | Course Introduction and Application Information - Department of Tourism and Hotel Management (Turkish)

Course Name

Effective Communication Skills

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
RTV 150	Fall	1	2	2	3

Prerequisites	None
Course Language	Turkish
Course Type	Required
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Q&A Guest Speaker Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr.Gör.Dr. Kenan DEMİREL
Assistant(s)	-

Course Objectives	The aim of this course is to enable students to understand the fundamental principles of effective communication, to communicate in a healthy and productive manner with different individuals and groups in various contexts, to express themselves clearly and coherently, and to adopt a solution-oriented approach to problems that may arise during the communication process. The course aims to develop students’ active listening, empathy, feedback-giving, persuasive speaking, conflict management, and professional communication skills in both face-to-face and digital environments.
Learning Outcomes	The students who succeeded in this course; Students who successfully complete this course will be able to; able to explain the basic elements of the communication process, types of communication, and the fundamental principles of effective communication, able to use written, oral, and other communication skills effectively in social, academic, and professional contexts, able to apply active listening, empathy, and appropriate feedback-giving skills in communication processes, able to analyze the effects of body language, tone of voice, eye contact, and other non-verbal communication elements on communication, able to evaluate the importance of ethical, clear, and professional communication in digital communication environments, able to develop appropriate communication strategies with institutions and individuals from different cultural backgrounds, able to apply persuasion, representation, negotiation, and professional communication skills required in academic and professional life.
Course Description	The Effective Communication Skills course is a practice-based course designed to enable students to communicate consciously, clearly, effectively, and responsibly in their personal, academic, social, and professional lives. Within the scope of the course, key topics such as the communication process, verbal and non-verbal communication, listening skills, empathy, self-presentation, body language, persuasion, conflict management, public speaking, and digital communication are addressed with a sector-based approach. In line with communication theories and contemporary examples, students have the opportunity to evaluate their own communication styles, develop strategies appropriate to different communication contexts, and strengthen their effective expression skills.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to communication: Approaches within psychology, sociology, and anthropology	Akman, M. K. & Özer, H. (2016). İletişim sarmalları: Sosyo-psikolojik boyutlarıyla iletişimi yeniden düşünmek. Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi, 6(15), 307-316.; Aziz, A. (2013). İletişime giriş (s. 25-36). Hiperlink.
2	The communication process and its elements: Human–human, human–corporation, and human–technology communication	İplikçi, H. G. (2015). İletişimde temel modeller ve kitle iletişim modelleri. Sosyal ve Beşeri Bilimleri Dergisi, 7(2); Güngör, N. (2015). İletişime giriş (s. 19-33). Siyasal Kitapevi.
3	Linear, circular, and spiral models of communication	Yüksel, E. (2013). İletişim kuramlarına giriş. E. Yüksel (Ed.), İletişim Kuramları (ss.2-34), Eskişehir: Anadolu Üniversitesi Yayınları.
4	Written communication and artificial intelligence	Mısırlı, İ. (2021). Genel ve teknik iletişim: Kavramlar, ilkeler ve uygulamalar (s. 38-77, 102-125). Detay Yayıncılık.
5	Oral communication skills: Rhetoric, persuasion, and debate	Doğanay, Ü., & Keskin, F. (2008). İletişim çalışmalarında kişilerarası iletişimin yeri: Türkiye'deki kişilerarası iletişim eğitimi üzerine bir değerlendirme. Kültür ve İletişim, 11(1), 9-32.
6	Non-verbal communication and body language	Gürüz, D. & Eğinli, A. T. (2018). İletişim becerileri: Anlamak, anlatmak, anlaşmak (6. Baskı, s. 251-280). Nobel Akademik Yayıncılık. Kocasavaş, Y. (2007). Etkili iletişimin sözsüz adımı olan beden dili ve Türkçe eğitimdeki rolü. Hasan Ali Yücel Eğitim Fakültesi Dergisi, 7(1), 47-55.
7	Effective presentation techniques	Cialdini, R. (2003). İknanın psikolojisi: Teorik ve pratik bir arada. Çev: Yasemin Fletcher. İstanbul: Mediacat Yayıncılık. Siddons, S. (2008). The complete presentation skills handbook: How to understand and reach your audience for maximum impact and success. London: Kogan Page Publishers. Sarıdoğan, E. (2013). Toplantı ve sunum teknikleri (sf. 5-23). Papatya Bilim. ISBN 6054220564.
8	General Evaluation
9	Personal branding / Student presentations	Güngör, N. (2015). İletişime Giriş, Siyasal Kitabevi, 3. Baskı. ISBN: 978-605-5782-59-7 Sayfa: 139-180. Aziz, A. (2013). İletişime Giriş, Hiperlink, 4. Baskı. ISBN: 978-9944-157-14-8 Sayfa: 57-59.
10	Digital communication, image, and reputation management / Student presentations	Karahisar, T. (2013). Dijital nesil, dijital iletişim ve dijitalleşen. AJIT‐e: Online Academic Journal of Information Technology, 4(12), 72-81. Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23(1), 3–43. https://doi.org/10.1177/009365096023001001 Fombrun, C., & Shanley, M. (1990). What’s in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233–258. https://doi.org/10.5465/256324
11	Corporate communication / Student presentations	Durğun, S. (2006). Örgüt kültürü ve örgütsel iletişim. Yüzüncü Yıl Üniversitesi Eğitim Fakültesi Dergisi. 1(2), 112-132. van Riel, C. B. M. (1997). Research in corporate communication: An overview of an emerging field. Management Communication Quarterly, 11(2), 288–309. https://doi.org/10.1177/0893318997112005 Cornelissen, J., van Bekkum, T., & van Ruler, B. (2006). Corporate communications: A practice-based theoretical conceptualization. Corporate Reputation Review, 9(2), 114–133. https://doi.org/10.1057/palgrave.crr.1550015
12	Emotional labor / Student presentations	Ashforth, B. E., & Humphrey, R. H. (1993). Emotional labor in service roles: The influence of identity. Academy of Management Review, 18(1), 88–115. https://doi.org/10.5465/AMR.1993.3997508 Grandey, A. A. (2000). Emotion regulation in the workplace: A new way to conceptualize emotional labor. Journal of Occupational Health Psychology, 5(1), 95–110. https://doi.org/10.1037/1076-8998.5.1.95
13	Intercultural communication / Student presentations	Güngör, N. (2015). İletişime Giriş, Siyasal Kitabevi, 3. Baskı. ISBN: 978-605-5782-59-7 Sayfa: 180-197 / 210- 251. Aziz, A. (2013). İletişime Giriş, Hiperlink, 4. Baskı. ISBN: 978-9944-157-14-8 Sayfa: 59/ 113- 135.
14	Case studies (sector-based current events)
15	Case studies (sector-based current events)
16	General Evaluation

Course Notes/Textbooks

Aziz, A. (2013). İletişime giriş. İstanbul: Hiperlink. ISBN: 978-9944-157-14-8

Güngör, N. (2015). İletişime giriş. Ankara: Siyasal Kitabevi. ISBN: 978-605-5782-59-7

Güngör, N. (2013). İletişim: Kuram, yaklaşımlar. Siyasal Kitabevi. ISBN: 978-605-5782-59-9

Gürüz, D., & Eğinli, A. T. (2020). İletişim becerileri: Anlamak, anlatmak, anlaşmak. Nobel Yayıncılık. ISBN: 9786051335032

Suggested Readings/Materials

Books:

● Erdoğan, İ. (2008). İletişim ve toplum. Erk Publishing. ISBN: 978-6052220238

● Gallo, C. (2015). Ted gibi konuş (Çev: F. Bingül). Aganta Kitap. ISBN: 9786059851558

● Güngör, N. (2013). İletişim: Kuram, yaklaşımlar. Siyasal Kitabevi. ISBN: 978-605-5782-59-9

● Güngör, N. (2015). İletişim kuramları (3rd ed.). Siyasal Kitabevi. ISBN: 978-6055782597

● Gürüz, D., & Eğinli, A. T. (2013). Kişilerarası iletişim: Bilgiler, etkiler, engeller. Nobel Akademik Yayıncılık. ISBN: 6055426382

● Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. Random House. ISBN: 978-1400064281

● McLuhan, M. (1964). Understanding media: The extensions of man. McGraw-Hill. ISBN: 978-0262631594

● Oskay, Ü. (2017). İletişim'in ABC'si. İnkılap Kitapevi. ISBN: 9789751035059

● Thompson, J. B. (1995). The media and modernity: A social theory of the media. Stanford University Press. ISBN: 978-0804726795

Videos:

● Haluk Gurgen. (2019, Aralık 10). Prof. Dr. Haluk Gürgen ile İletişim Dünyasına İlk Adım [Video]. YouTube. https://www.youtube.com/

● Açıköğretim Sistemi - Anadolu Üniversitesi. (2018, May 23). İLETİŞİM BİLGİSİ - Ünite 1 Konu Anlatımı 1 [Video]. YouTube. https://www.youtube.com

● Beyhan Budak. (2019, April 20). Kaliteli İletişim İçin Pratik Öneriler [Video]. YouTube. https://www.youtube.com

Blog:

● MediaShift. (n.d.). MediaShift: Your guide to the digital media revolution. https://mediashift.org/

● PR Daily. (n.d.). PR daily: Public relations & communication. https://www.prdaily.com/Copyblogger. (n.d.). Content marketing, blogging, and copywriting tips. https://copyblogger.com/

● Simply Communicate. (n.d.). Simply communicate: The leading source for internal communications. https://www.simply-communicate.com/

Podcast:

● Communication Guys. (n.d.). The Communication Guys podcast. https://www.communicationguys.com

● Harbinger, J. (n.d.). The art of charm [Audio podcast]. https://theartofcharm.com

● Dubner, S. J. (Host). (n.d.). Freakonomics radio [Audio podcast]. https://freakonomics.com

Websites:

● Coursera. (n.d.). Coursera: Communication courses. https://www.coursera.org/courses?query=communication

● Harvard Business Review. (n.d.). HBR: Communication section. https://hbr.org

● Communication Theory. (n.d.). Communication theory and research. https://communicationtheory.org

Movies:

● Chomsky, N., & Achbar, M. (Directors). (1992). Manufacturing consent: Noam Chomsky and the media [Film]. Necessary Illusions Productions; National Film Board of Canada.

● Fincher, D. (Director). (2010). The social network [Film]. Columbia Pictures. Available at: https://www.imdb.com/title/tt1285016/

● Jonze, S. (Director). (2013). Her [Film]. Warner Bros. Pictures. Available at: https://www.imdb.com/title/tt1798709/

● Tykwer, T. (Director). (2006). Perfume: The story of a murderer [Film]. Constantin Film; VIP Medienfonds 4; Castelao Producciones.

● Washington, D. (Director). (2007). The great debaters [Film]. Harpo Films; Marshall Production.

TV series:

● Weiner, M. (Creator). (2007-2015). Mad Men [TV series]. AMC. Available at: https://www.imdb.com/title/tt0804503/

● Sorkin, A. (Creator). (2012-2014). The Newsroom [TV series]. HBO. Available at: https://www.imdb.com/title/tt1870479/

● Brooker, C. (Creator). (2011-present). Black Mirror [TV series]. Netflix. Available at: https://www.imdb.com/title/tt2085059/

● TRT. (n.d.). Kuşaklar arası iletişim [TV series]. TRT. Available at: https://www.trtbelgesel.com

● TRT. (n.d.). İletişim [Documentary series]. TRT. Available at: https://www.trtbelgesel.com

Journals:

● Journal Of Communication https://academic.oup.com/joc/

● Journal of Computer-Mediated Communication https://academic.oup.com/jcmc/

● Communication Theory https://academic.oup.com/ct

● Türkiye İletişim Araştırmaları Dergisi https://dergipark.org.tr/tr/pub/turcom

● Galatasaray Üniversitesi İletişim Dergisi http://iletisimdergisi.gsu.edu.tr/tr/

İletişim Çalışmaları Dergisi https://dergipark.org.tr/tr/pub/icd

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	2	30
Portfolio
Homework / Assignments	1	10
Presentation / Jury	1	20
Project	1	30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	6	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	1	16
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques	2	10	20
Portfolio			0
Homework / Assignments	1	4	4
Presentation / Jury	1	8	8
Project	1	10	10
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	90

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	Has a basic knowledge of major theories, phenomena, concepts, and principles in the field of tourism.	-	-	-	-	-
2	Associate the professional knowledge acquired in the field with other disciplines and use it in the field of application.	-	-	-	-	-
3	Uses modern techniques and tools required to perform tourism services.	-	-	-	-	-
4	Uses computer software, automation systems and information technologies as required by the field of tourism and hotel management.	-	-	-	-	-
5	Improves himself / herself by following the developments in his / her field with the awareness of lifelong learning.	-	-	-	-	-
6	Has basic knowledge of legal regulations, professional standards, ethical principles, and professional awareness in the field.	-	-	-	-	-
7	Communicates effectively with guests and collaborators in written and verbal expressions.	-	-	-	-	-
8	Develops creative and innovative solutions individually and as a team to possible problems that may be encountered in tourism services.	-	-	-	-	-
9	Has knowledge on occupational safety, worker health, environmental protection and has quality awareness.	-	-	-	-	-
10	Demonstrates reading, understanding, speaking, and writing skills in English at least at the A2 level of the European Language Portfolio.	-	-	-	-	-
11	Follows the information about tourism and hotel management and communicates with colleagues using two foreign languages.	-	-	-	-	-

RTV 150 | Course Introduction and Application Information

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

EVALUATION SYSTEM

ECTS / WORKLOAD TABLE

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

NEWSALL NEWS

‘Sustainable tourism’ emphasis

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IUE Students at Travel Turkey

Tourism students of IUE working at Swissotel

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GLOBAL CAREER

CONTRIBUTION TO SCIENCE

VALUING PEOPLE

BENEFIT TO SOCIETY