A digital marketing lecture from an industry expert

As part of the “Apprentices Ask the Masters” event organized within the İzmir University of Economics Vocational School Foreign Trade Program, Kemal Kadirhan, co-founder of ROI Driven Digital Marketing Agency and a Lecturer, met with students as a guest speaker. During the event, Kadirhan shared his professional experience while discussing the role of digital marketing in foreign trade processes, performance-driven marketing strategies, and sector-based practices. His insights into ROI (Return on Investment)–focused approaches, data-driven decision-making, and the contribution of digital channels to export activities attracted significant interest from the students.

Throughout the event, students had the opportunity to directly ask questions about the industry, creating an interactive learning environment where academic knowledge and field experience converged. The event stood out for its practical perspective and proved to be an inspiring experience for students planning a career in foreign trade.