Hands-on digital marketing training at St. Pölten University of Applied Sciences

Dr. Kenan Demirel, a faculty member of the Foreign Trade Program, paid a visiting scholar visit to St. Pölten University of Applied Sciences in Austria. During the three-day academic visit, Dr. Demirel delivered hands-on courses in the field of digital marketing and participated in workshop activities.

Throughout the visit, key topics such as digital marketing strategies, new media dynamics, and current industry-based practices were addressed. The courses particularly focused on brand management on digital platforms, data-driven marketing approaches, and analyses based on contemporary industry cases. In the workshops, students had the opportunity to apply theoretical knowledge to practice through group work based on real-world industry cases. Within the scope of the academic program, Dr. Demirel engaged in academic exchange with scholars from different disciplines, including Prof. Dr. Helmut Kammerzelt and Fabian Bergner, during which potential opportunities for inter-university collaboration and prospective joint projects were discussed. This academic visit supported international experience sharing by providing up-to-date perspectives on digital marketing for both students and academics.