RTV 234 | Course Introduction and Application Information - Department of Applied English Translation

Course Name

Social Media

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
RTV 234	Fall/Spring	2	0	2	3

Prerequisites	None
Course Language	Turkish
Course Type	Elective
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Dr. Kenan DEMİREL
Assistant(s)	-

Course Objectives	The aim of this course is to understand the theoretical and practical aspects of social media, effectively use digital communication tools, examine the impact of social media platforms on individuals and businesses, and develop skills to create successful social media strategies. Additionally, the course aims to provide knowledge about the effects of social media on content management, community building, and personal and corporate brand management.
Learning Outcomes	The students who succeeded in this course; will be able to interpret the impact of social media on individuals and interpersonal relations, will be able to explain the importance of new media for brands, will be able to discuss the role of social media in digital communication, will be able to evaluate the role of social media in intercultural interactions, will be able to define the role of social media in digital marketing, will be able to manage social media campaigns.
Course Description	This course examines the development of social media, its key concepts, and its role in today’s digital world. It provides students with fundamental knowledge on how social media platforms function, content creation, sharing, community management, and the development of social media strategies. Additionally, the course covers topics such as the individual, corporate, and societal impacts of social media, digital marketing, data analytics, and ethical issues. The course aims to offer both theoretical knowledge and practical experience through hands-on applications.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course and syllabus overview
2	Internet and digital communication environments	Aylin Göztaş, "İletişimde Post Yazılar - Yeni Sahne Web", Literatürk Academia, 279-298.
3	Web 2.0 and social media	Kahraman, M. (2010). Sosyal Medya 101 2.0 (3rd ed., pp. 18-20). MediaCat Yayınları.
4	Social networks, blogs, content-sharing platforms	Göztaş, A. (2016). İletişimde post yazılar: Sanal uzamda mekan, kimlik ve gerçeğin inşaası. In Book Title (pp. 133-158). Literatürk Academia.
5	Cyber culture and identity construction	Demir, A. (2017). Siber kültür ve hiper gerçeklikte değişen yaşam. Online Academic Journal of Information Technology, 8(29), 88-94.
6	Digital self-presentation and commercialization of social media	Kahraman, M. (2010). Sosyal Medya 101 2.0 (3rd ed., pp. 85-92). MediaCat Yayınları.
7	Personal brand management on social media (micro-celebrities)	Gürel, E., & Arslan, E. (2020). Kişisel marka ve kişisel markalaşma: Bir literatür çalışması. ODÜ Sosyal Bilimler Araştırmaları Dergisi, 10 (3), 694-706.
8	Midterm exam week
9	Corporate brand management on social media	Göztaş, A. (2016). İletişimde post yazılar: Sosyal medyada kimlik temsili aracı selfieler. In Book Title (pp. 535-572). Literatürk Academia.
10	Social media and big data	Göztaş, A. (2016). İletişimde post yazılar: Müşteri ilişkileri yönetimi. In Book Title (pp. 323-346). Literatürk Academia.
11	Social customer relationship management	Yücel, N. (2013). Müşteri ilişkileri yönetiminde yeni bir anlayış: Sosyal müşteri ilişkileri yönetimi. The Journal of Academic Social Science Studies, 6(1), 1641-1656.
12	Social media campaign (stages of planning, implementation, and evaluation)	Ağyıldız, T. S. (2022, Eylül 13). Sosyal Medya Kampanyalarınız için 7 İpucu. Ticimax. https://www.ticimax.com/blog/sosyal-medya-kampanyalariniz-icin-ipuclari
13	Social media campaign (case studies)	http://www.gemius.com.tr/974/id-2022-grp-sampiyonu-kreatifler.html, http://www.gemius.com.tr/972/id-2022-dijital-medya-enduestri-sampiyonlar.html, https://www.socialbusinesstr.com/2018/01/09/akillica-hazirlanmis-5-sosyal-medya-kampanyasi-2/, https://www.dijitalajanslar.com/projeler/sosyal-medya-kampanyalari/
14	Presentation of student semester projects
15	Presentation of student semester projects
16	Final exam week

Course Notes/Textbooks

Murat Kahraman (2013), "Sosyal Medya 101 2.0", 3. Baskı, MediaCat Yayınları. ISBN: 9786054584314

Aylin Göztaş (2016), "İletişimde Post Yazılar", Literatürk Academia. ISBN: 9786053371090

Suggested Readings/Materials

Tolga Kara ve Ebru Özgen (2012), "Sosyal Medya - Akademi", Beta Yayınları. ISBN: 9786053776697

Semester Activities	Number	Weigthing
Participation	1	15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project	1	35
Seminar / Workshop
Oral Exams
Midterm	1	20
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury			0
Project	1	35	35
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	30	30
		Total	117

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	Obtaining written language skills that would support the field of Applied English and Translation.	-	-	-	-	-
2	Being able to use and interpret the knowledge acquired in the field of Applied English and Translation	-	-	-	-	-
3	Being able to convey ideas and suggestions to solve problems related to the field of Applied English and Translation in written form	-	-	-	-	-
4	Developing vocabulary skills in English and acquiring skills to apply them in the field of translation	-	-	-	-	-
5	Acquiring basic skills and knowledge to do research in English language	-	-	-	-	-
6	Innovative and creative thinking accompanied by the ability to apply newly-acquired knowledge not only in familiar, but also in novel and unusual contexts	-	-	-	-	-
7	Taking responsibility as an individual and as part of the group, being open-minded, constructive and self-confident, tolerating criticism and working effectively and productively	-	-	-	-	-
8	Internalizing the requirements of complying with the values of business ethics, being socially and scientifically ethical in every aspect of gathering, interpreting, sharing and applying data in the field of Applied English and Translation under all circumstances	-	-	-	-	-
9	Being able to use computer programs, informatics and communication technologies as required by the field of Applied English and Translation	-	-	-	-	-
10	Being able to evaluate the acquired knowledge and skills critically, adopting life-time learning approach, constantly updating and renewing the acquired knowldge	-	-	-	-	-