MESLEK YÜKSEKOKULU

Pazarlama (Türkçe)

Akademik Yayınlar


Makale:

Bildiri:

  • Demirel, K. (2017). Verbrauchereinstellungen gegenüber Mobile Werbung in der Türkei (Consumer Attitudes Regarding Mobile Advertising in Turkey). GVK Gemeinsamer Verbundkatalog.
  • H.Pak and Z.A.Elitsoy. (2015). The Urban-middle Class Perception of Syrian Refugees in Turkey. 2nd Witten Conference On Institutional Change: Migration, Institutions, Institutional Change.
  • H.Pak. (2015). Revisiting consumer culture: Oriental fantasies and imaginary consumption in the age of transnational network capitalism. 10th Consumer Culture Theory Conference.
  • B.Tarı Kasnakoğlu , C.Yılmaz , K.Varnalı , H.Pak , H.Terzi and C.Çeşmeci. (2014). Specific emotions and explicit content in customer complaints: Implications for predicting customer loyalty. 5th EMAC Regional Conference, Marketing Theory Challenges In Emerging Markets.
  • K.Varnalı , C.Yılmaz , B.Tarı Kasnakoğlu , C.Çeşmeci , H.Terzi and H.Pak. (2014). Customer complaint handling in social media: A justice theory approach. 5th EMAC Regional Conference, Marketing Theory Challenges In Emerging Markets.

Kitap Bölümü:

 

İzmir Ekonomi Üniversitesi
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İzmir Ticaret Odası Eğitim ve Sağlık Vakfı
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